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Sports Economics Networking is publishes scholarly research in the field of sports economics
by Sebahattin Devecioğlu

EKOSPOR
ACADEMIC & BUSINESS
Academic Business Consulting and Marketing Agency
Business Model Innovation for Marketers;
Solution, Access, Value and Education


2022 Digital Trends in the Sports Industry

The digital era has seen mobile technologies take center stage; fueling the dramatic rise in direct-to-consumer (D2C) strategies we are witnessing today and the continued trend towards digital consumption. Naturally, this has tested the sports industry currently navigating a saturated technology market, though it also highlights the importance of establishing a digital strategy sooner rather than later.

It’s an exciting time for the industry – albeit challenging. As teams, leagues, and federations attempt to grow their audience reach and meet consumer demand for more mobile-supported content, many organizations are realizing that they don’t have the infrastructure to adopt an efficient digital fan engagement strategy just yet and that their current business model is outdated.

In this report, entitled ‘2022 Digital Trends’, building a data-driven, digital inventory in the age of mobile, we recognize three overarching trends transforming the industry in 2022

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Marti is Turkey’s leading mobility

Marti is Turkey’s leading mobility provider, founded in 2018, operating a fleet of e-scooters, e-bikes, and e-mopeds, serviced by proprietary software systems and IoT infrastructure.

As the #1 mobility app on the iOS & Android stores in Turkey, Marti seeks to become Turkey’s first mobility super app by expanding into other attractive adjacencies, leveraging its growing and loyal customer base.

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