Sports Economics Networking is publishes scholarly research in the field of sports economics
by Sebahattin Devecioğlu

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Outlook for the sports market in North America through 2020


The publication, authored by leaders of the PwC US Sports Practice, looks at recent results and potential opportunities and challenges to future industry growth, as well as revenue projections through 2020 within four key segments of the sports market; Gate Revenues, Media Rights, Sponsorship, and Merchandising. Findings draw on insights based on historical and current data alongside informed assumptions from our industry specialists related to factors likely to impact future trends.

Featured topics in this year’s coverage include the season ticket remodel, premium seat market size, fan zone building program, immersive digital products, sponsorship segment composition, and retail business models.

Regional golf market snapshot: Central & Eastern Europe


This latest regional golf market snapshot provides insights and analysis of current demand and supply trends in the Central & Eastern European golf industry. This time KPMG has studied 19 CEE golf markets, offering an outlook on golf in the region.

Regional golf market snapshot: Central & Eastern Europe
In 2015 our research demonstrated that the CEE, though there are several nascent markets which have experienced a minor decline in demand, overall, the general trend is growth

Though there are nascent markets which demonstrate a consistent stability (which we address in this report), the general trend throughout the region is growth with nearly approximately 78% of the region’s golf associations (67% in traditional European markets) indicated that their level of participation either stabilized or increased in 2015. We also provide a brief analysis of three markets (Albania, Bulgaria and the Czech Republic). Please read the full report for a detailed insight.

If you require any further clarifications or if you wish to discuss our findings, please feel free to contact the KPMG Golf Advisory Team.

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