Sports Economics Networking is publishes scholarly research in the field of sports economics
by Sebahattin Devecioğlu

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SPORTS INDUSTRY ‘UNDERGOING MORE DISRUPTION THAN EVER’, SAYS PWC.

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The global sports industry is ‘undergoing more disruption than ever’ as a result of ongoing shifts in media consumption, the emergence of new technologies and a rapidly evolving sponsorship market, according to the 2017 edition of PwC’s annual Sports Survey.

The recent report published by the professional services firm, shines a spotlight on many of the trends and innovations permeating sport globally, with a particular focus on the latest developments in technology, media consumption and distribution.

According to the report, which is based on an online survey of 189 sports industry stakeholders and which was conducted between May and June of this year, the industry’s growth rate will slow down by over 32 per cent in the coming three to five years – although it is predicted that the industry will grow by an average of 6.4 per cent over the same period.

This trend perhaps reflects the ongoing rise of over-the-top (OTT) streaming solutions ‘across a variety of private platforms, in particular social media, and media consumption trending towards mobile, bite-sized and on-demand content’, the report says.

INTEL BRINGS ESPORTS TO PYEONGCHANG AHEAD OF THE OLYMPIC WINTER GAMES

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WORLDWIDE TOP PARTNER INTEL TODAY ANNOUNCED PLANS TO BRING AMAZING GAMING EXPERIENCES TO PYEONGCHANG AHEAD OF NEXT FEBRUARY’S OLYMPIC WINTER GAMES.

Intel will deliver two distinct gaming experiences to Korea in the lead-up to PyeongChang 2018: the Intel® Extreme Masters PyeongChang esports tournament, featuring one of the most celebrated esports titles of all time, Blizzard Entertainment’s “StarCraft® II”, and a separate exhibition featuring Ubisoft’s action-sports title “Steep™ Road to the Olympics”, the official licensed game of the Olympic Winter Games PyeongChang 2018.

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