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50 Most Marketed Brands Report

50 Most Marketed Brands Report: Chasing Sponsorship Value

SportsPro 50MM

Chasing Sponsorship Value

An inside look at the top brands in sports, how they got there, and what they could do even better

This report from Hookit dives into the methodology used to rank SportsPro’s 50 Most Marketed Brands, the trends in sponsorship including the impact of COVID-19, and how to use the data as a sports marketer.

In addition to a look at where the value comes from in the world of sports, the report breaks down the metrics inside 4 key industries: Apparel Accessories, Automotive, Beverage, and Financial Services. Each section contains tips on how to evaluate, benchmark, and optimise your sponsorship portfolio.

HOOKIT-SportsPro 50MM Brands 2020-title page_Page_01

Download this report and learn:

  • The impact of COVID-19 on Sponsorship Value
  • 2 levers to improve Sponsorship Value
  • Average sponsorship value by sport and partner type
  • An in-depth look at sponsorships by sector:
    • Apparel & Accessories
    • Automotive
    • Beverage
    • Financial services
  • The future of sponsorships
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