Why technological changes are important in sports
Digital technology is unlocking unprecedented opportunities for growth in the sports industry, offering the potential to draw fans closer through innovative and customized experiences. To capitalize on this opportunity, however, digital will need to be embedded in every aspect of the business, transforming people, processes, and technology
Why undertake a digital transformation?
There is no question that technology has transformed, and will continue to transform, businesses across all industries, radically altering both the customer experience and the inner workings of organizations. The sports industry, in particular, is undergoing rapid upheaval, and digital technology is unlocking unprecedented opportunities for growth. In order to fully capitalize on those opportunities, however, sports organizations will likely need a digital overhaul. “Doing digital” is not enough: They will have to embed digital in every aspect of the business, transforming people, processes, and technology.
Going through any kind of organizational transformation is not to be taken lightly. But given the significant opportunities that exist for sports organizations, the undertaking is well worth considering. These opportunities fall into four categories.