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Monthly Newsletter of Sports Economics : Ekospor – Issue #19 Qatar 2022

The FIFA World Cup Qatar 2022 will take place in Qatar from 20 November to 18 December 2022, Qatar’s National Day. A total of 64 matches will be held over 28 days in eight iconic venues. The FIFA World Cup Qatar 2022 will be the first FIFA World Cup in the Middle East.
More : Ekospor – Issue 19 Qatar 2022
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By Prof.Dr.Sebahattin Devecioğlu

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Winter League Convention 2023

WL Convention 2023, which will take place from January 9th to January 12th at the Nirvana Cosmopolitan in Antalya.

The structure of the upcoming WL convention 2023 will follow the same rules, and eminent speakers from around the globe will attend to share their expertise and game-related experiences. This covers a wide range of subjects, from current sports media trends, transfers to scouting techniques, athlete health and club-athlete relationship.

In addition, WL Convention 2023 will provide attendees with networking opportunities with peers as well as an avenue for participants to easily engage with each other through forums, exhibition and education. This is something many of the clubs who regularly visit Antalya for training and fitness camps had never experienced here before.

This year’s WL Convention is endorsed and supported by the Government of Turkey and aims to establish itself as the major destination for everything related to football.

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Most Marketable Athletes of 2022

SportsPro’s 50 Most Marketable Athletes enables sports marketers across the globe to make intelligent sponsorship and investment decisions quickly. The 2022 list of the Most Marketable Athletes of 2022 has now been revealed in latest rankings by SportsPro and NorthStar.

This year’s top fifty star-studded athlete’s gallery includes Erling Haaland, Max Verstappen, Lewis Hamilton, Serena Williams, Neymar, Cristiano Ronaldo, Sam Kerr, Lebron James and Naomi Osaka, but who made the top five and who received the coveted No.1 position?

Now in its 13th year, this highly anticipated ranking considers the dynamic nature of athlete marketability in the digital age, applying an advanced science that goes beyond vanity metrics to measure which sports stars offer the most value to brands today.

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2022 Digital Trends in the Sports Industry

The digital era has seen mobile technologies take center stage; fueling the dramatic rise in direct-to-consumer (D2C) strategies we are witnessing today and the continued trend towards digital consumption. Naturally, this has tested the sports industry currently navigating a saturated technology market, though it also highlights the importance of establishing a digital strategy sooner rather than later.

It’s an exciting time for the industry – albeit challenging. As teams, leagues, and federations attempt to grow their audience reach and meet consumer demand for more mobile-supported content, many organizations are realizing that they don’t have the infrastructure to adopt an efficient digital fan engagement strategy just yet and that their current business model is outdated.

In this report, entitled ‘2022 Digital Trends’, building a data-driven, digital inventory in the age of mobile, we recognize three overarching trends transforming the industry in 2022

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Marti is Turkey’s leading mobility

Marti is Turkey’s leading mobility provider, founded in 2018, operating a fleet of e-scooters, e-bikes, and e-mopeds, serviced by proprietary software systems and IoT infrastructure.

As the #1 mobility app on the iOS & Android stores in Turkey, Marti seeks to become Turkey’s first mobility super app by expanding into other attractive adjacencies, leveraging its growing and loyal customer base.

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100. YILINDA TÜRK FUTBOLU (1923-2023) Kitap Projesi

Değerli Araştırmacılar;  Türk Futbolu 2023 Yılında 100. Yılını kutlayacaktır. Bu sürece katkı sağlamak için Editörlüğünü üstlendiğim “100. YILINDA TÜRK FUTBOLU (1923-2023)” başlığında kitap çalışması planlamaktayız. Aşağıda belirlenen Alt Bölüm Başlıklarına uygun olarak, sizlerin belirleyeceği Alt Başlıklarda göndereceğiniz çalışmalar ile Bölüm Yazarı olarak sürece değerli katkılarınızı bekliyoruz. Saygılarımla.
Prof. Dr. Sebahattin DEVECİOĞLU
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THE EUROPEAN ELITE 2022 report confirms the recent upturn in the industry – indeed, after a year when all clubs’ EVs decreased, now 23 clubs have managed to improve on their past valuations. In contrast to last year, when due to the devastating impacts of the coronavirus pandemic, the aggregate EV of the 32 clubs suffered a historic decrease of 15%, now their total EV has grown again year on year (by 10%), almost the same average growth rate of the years preceding the health crisis.

Find out more details in our summary, or refer to the full report.

Key findings from the 2022 edition and the six previous valuation reports are presented in an interactive dashboard below. The dashboard can be put into full-screen mode by clicking the bottom-right icon and it’s possible to switch between pages by the navigation pane.

The 2022 Football Benchmark Football Clubs’ Valuation report has been published, including the latest enterprise values for Europe’s leading clubs. 


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UEFA Annual and Financial Reports 2020/21

UEFA’s latest Annual and Financial Reports both offer timely reminders of how the European body applies the values of the European sports model at all levels of the football pyramid.
The European sports model forms the foundations on which most of our continent’s sports institutions, organisations and governing bodies are built. Its pyramid structure works on the premise that revenue generated at the top by professional competition is reinvested back into the game at all levels. It also recognises the sport’s contribution to society beyond the pitch, whether through education, innovation, sustainability or breaking down barriers.The 2020/21 editions of both our Annual and Financial Reports (plus the Financial Report annex) are packed with data, stories and graphics that show how UEFA lives the values of this model in every aspect of its mission.

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Football presidents: towards a typology of political cultures

Webinar (Teams) Football presidents: towards a typology of political cultures September 15th and 16th Registration required by mail to September 15th  – 08h Brasilia / 13h Brussels: Introduction by Luiz Guilherme Burlamaqui and Jean-Michel De Waele  – 8h15 Brasilia / 13h15 Brussels: “Roundtable one: Are Football Presidents Symbols of their Communities?“   President: Jean-Michel De Waele Enrico Castro Montes, “Presidents of […]

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Football Finance 2022

The 31st edition of Deloitte’s Annual Review of Football Finance – the leading independent review of the business and finances of European professional football – chronicles the 2020/21 season, a season impacted by COVID-19 restrictions which caused significant disruption.

With matches played behind closed doors and stadia empty for the majority of the season, European clubs were faced with unprecedented challenges.

The Annual Review of Football Finance 2022 analyses the legacy of the disruption and charts the ‘new dawn’ ushered in by the actions taken to mitigate it, while providing an outlook on the industry’s efforts to build financial sustainability across European football for the long-term.

Despite an almost complete loss of matchday revenue in the 2020/21 season, the European football market grew defiantly in revenue terms by 10% to €27.6 billion, boosted by the UEFA EURO 2020 tournament and deferred revenue from the postponed 2019/20 season.

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