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Author Archive

COVID-19: Time for Sport to ‘Build Back Better’

World Players Association sets guiding principles to support the recovery and rebuilding of the global sport industry

(Nyon, Switzerland, 14 October 2020) – The World Players Association today launched six key principles to guide the global sport industry in the herculean task of recovering and rebuilding from the COVID-19 pandemic. The multi-billion-dollar industry – which accounts for up to one percent of global gross domestic product – has been acutely impacted by the crisis due to the widespread restrictions on mass gatherings and the closure of international and domestic borders.

Since being initially shut down in February 2020, the global sport industry has understood that it must lead by example given that COVID-19 is, first and foremost, a public health crisis. Sports bodies, leagues and player associations have worked closely with governments to negotiate incredibly complex health and economic protocols and agreements that have enabled professional leagues of wide-ranging scale to return to play. The pandemic has also revealed underlying vulnerabilities in the economy of professional sport, including low levels of liquidity despite almost three decades of unprecedented growth.

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The hyperquantified athlete: Technology, measurement, and the business of sports 2021

Technologies for measuring athletes’ health and performance are transforming how they train, compete, and manage their careers. But this explosion of athlete data is raising new questions about how best to use it—and how to do so ethically.
From cricket to hockey, baseball to basketball, the digital transformation of sports is in full swing. Clubs, teams, leagues, broadcasters, venue operators, and athletes increasingly see the value in analytics and are working to realize that value. Technologies such as computer vision, machine learning, advanced wireless connectivity, and wearable sensors are transforming how athletes train, compete, and manage their careers. This explosion of data, however, is raising new questions about how best to use it—and how to do so ethically. To begin to address such concerns, we predict that by the end of 2021, multiple professional sports leagues will establish new formal policies around the collection, use, and commercialization of player data

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Women’s sports gets down to business 2021

Slowly but surely, the gender gap in men’s and women’s sports revenue is beginning to close. But the entire sports industry should invest in creating more opportunities for women’s sports if it is to prove its commercial worth.

Deloitte’s TMT Predictions reports have historically required a base level of a billion dollars in revenue before an emerging industry would be considered for inclusion. On this basis, the global women’s sports industry (excluding mixed events),1 measured by the aggregate of TV rights, sponsorship, and matchday (live-event) revenues, is unlikely to qualify in 2021.

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The economic impact of Covid19 on the sport sector in the Europe

Mapping study on measuring the economic impact of COVID-19 on the sport sector in the EU

Study on the economic impact of #Covid19 on the #sport sector in the EUROPE  to support evidence-based policy making and help the sport & public sector coping with the socio-economic impact of the current pandemic on our sport industry:

Publication metadata
The Directorate-General for Education, Youth, Sport and Culture (DG EAC) of the European Commission commissioned Ecorys in June 2020, together with SportsEconAustria (SpEA), to undertake a mapping study on measuring the economic impact of COVID-19 on the sport sector in the European Union (EU). The key aims of this study were to support evidence-based policy making at both national and EU level,
and to help the sport and public sector tackle and mitigate the socio-economic consequences of the pandemic on the sport industry.

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Want to know what’s driving the broadcasting world of sport?

Want to know what’s driving the broadcasting world of sport?
Join us live at #SPOTT20 to hear:
@dazngroup’s global launch
@amazon’s approach to rights acquisition
5 yr predictions from @NBCSports & @beINMEDIAGROUP
– @WWE & their D2C platform
bit.ly/32UokKP

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2021 Outlook for the U.S. Sports Industry

At SportTechie, we make sports smarter. Through immersive storytelling and industry-leading events, we connect you to the innovators and power brokers who are shaping the future of sports technology.

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The First Annual Eurasian Sport Industry Conference 2020

As an industrial pacesetter, emlyon business school has joined hands with China’s top sport academy—Beijing Sport University to launch the First Annual Eurasian Sport Industry Conference -A New Frontier,- The Business and Management of Sport in Eurasia, which will be held between December 8 and 9, 2020 in Beijing.

Eurasia, which hosts important economies such as China, India, Saudi Arabia, France, and the UK, is home to 75% of the world’s population. It is not only a market with strong economic growth, a major investor in the global sports industry, the hosts of important international sports events, but also a lowland of value with the highest potential.

Therefore, with its topics focusing on the Eurasian sports industry, the Eurasian Sport Industry Conference will invite experts and scholars from all over the world to help you develop an In-depth knowledge of the market structure and business prospects of sports industry in Eurasia from multi-dimensional perspectives of sports, business, management, among many others. Date: 2020.12.8-9 Zoom Webinar Language: Chinese / English

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Special purpose acquisition companies: are football clubs going (back) to the stock market?

Stock markets this year, most notably in the U.S., have been boosted by the return of special purpose acquisition companies (SPACs) as a popular means to fundraise public M&A and bring private companies onto the public markets. Having seen an uptick in fundraising by SPACs since 2017, previous records have been shattered in 2020 as more than $36 billion[1] had been raised on Wall Street as of mid-September. This comes at a time when football clubs and leagues are looking for investors and financiers to help steer their balance sheets through the Covid-19 pandemic[2]. It is no longer only high-net-worth individuals and private equity funds[3] looking to invest in football[4].

This article reviews the trend, examining:

What is a SPAC?
Which rules and regulations apply to acquisitions?
How does this apply to football clubs?
Current activity in the market

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Q3 2020 integrity report

The International Betting Integrity Association (IBIA) reported 76 cases of suspicious betting to the relevant authorities during Q3 2020.

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FootballTech Report 2020

FootballTech Report 2020
A deep dive on FootballTech activities in the global SportsTech scene.
Data driven insights & interviews covering
Startups & Investments
Top Trends Clubs, Leagues & Associations Innovation Initiatives

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