Author Archive

The Global Sport Economy: Contemporary Issues

This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are.

Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour.

The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.

Introducing “Leveraging Intellectual Property in the Global Sports Economy”

A strong global IP system is what any sports fan would call clutch. Strong IP protections have the power to transform a person kicking a ball on a dirt field into a professional athlete kicking a ball under the lights of a multi-million dollar stadium filled with thousands of fans in identical jerseys waving to millions of viewers watching on screens around the world. In short, strong IP protections transform sports into a commercially productive asset.

The global market for sporting events alone in 2014 was valued at $80 billion, with a forecast 7% growth rate. The addition of sporting goods, apparel, equipment, and health and fitness spending brings that value to $700 billion. Building on these numbers and more, our new study, “Leveraging Intellectual Property in the Global Sports Economy,” quantifies sports as an asset worth 1% of global GDP

The Football Stockmarket

Trade Shares in real footballers and profit from your football knowledge

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‪eLearning Sports Economics

This group explores the economic issues associated with sports teams and leagues. Topics include revenue and expenses sources for sports teams and leagues , organising ; structure governance of sports leagues; the economics of rival leagues and minor leagues; the economic impact of sports teams and facilities; financing mechanisms for sports facilities; labor relations; and salary determination in professional team sports.
Sports Economics Group study fields : Academics and Business about Sports Finance, Sports Technology, Sports Sector, Sports Tax , Sports Sponsorship , Sports Marketing all of the world

Brand Finance Football 50 2018

The annual report on the world’s most valuable football brands.

In this 13th year of the Brand Finance Football 50 report, Manchester United retains its position as the most valuable football club brand. Manchester United is back in the Champions League, has won a couple of trophies, has the feelgood factor back, and their commercial income juggernaut continues to roll on.

In 2018, Brand Finance has also extended its fan research efforts in key developing football markets to, alongside China, now include India and the United States for the first time. Given the growing interest in top-flight clubs from these key global consumer markets, it is unsurprising that the research has identified important insights and opportunities for both corporate brands and football clubs to engage with these audiences.

Join us at the Brand Finance Football Forum 2018 – The Future of Football – Emerging Markets to hear about the key findings from this year’s report, new in-depth analysis of corporate sponsorship in football, and Brand Finance’s original market research.

The Horizon Summit 2019

One of the most innovative franchises in professional sports and the industry’s most comprehensive sports technology resource are joining forces to host the premier sports business, technology and analytics conference. Together, the San Francisco 49ers and SportTechie will organize executives and thought leaders to discuss and present the most important trends and events that are shaping our industry. The Horizon Summit provides a platform for leagues, teams, corporate partners, vendors, innovators and investors to come together to share ideas, experiences and outlooks. By encouraging learning across key themes and trends, we will ensure you remain at the forefront of your industry and prepared for what is approaching on the horizon.

European SportsTech Report 2019

European SportsTech Report 2019 by @sportstechx! Find out about key people, top companies, interesting start-ups and all major initiatives in the European SportsTech ecosystem. Free download available

Where the Money is Going: The Future of Sports Entertainment

We are pleased to introduce our 2019 report on the future sports entertainment.

Of all the innovations in sport, OTT streaming will arguably have the most significant impact. Millennials and Generation Z aren’t watching less sport content, a commonly held view in the industry, but the mechanisms upon which they engage with that content is changing.

In this report, we dive into the specifics of how consumer expectations are changing, where this is influencing strategy decision-making and spend from operators, why investment into the fan experience directly affects subscriber acquisition ROI and what will be the driving forces behind serious investment into OTT by sports content rights owners.

Click here to access and download the report.

3rd International Conference on Football Economics

Khazar University (Baku, Azerbaijan), New Economic School (Moscow, Russia) and Higher School of Economics (Russia) cordially invite you to submit your abstracts for presentation at the 3rd International Conference on Football Economics that will take place in Baku (Azerbaijan) on May 29-31, 2019 at the days of the UEFA Europa League final. The conference is aimed to highlight high-quality research of the football industry as well as to facilitate the cooperation between academics and practitioners.

ISPESCONGRESS2019

The second of the Ispescongress (International Physical Education, Sport, Recreation and Dance Congress), which was hosted by Nişantaşı University in İstanbul for the first time, will be hosted by Alanya Alaaddin Keykubat University on April 20-21, 2019.

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