Spor Endüstrisinde Dijital Dönüşüm

Harput Ajans ve Kamu Bilişim Derneği ortaklığında, Pandemi sürecinde teknolojide yaşanan dijital dönüşüme ışık tutacak olan “Spor Endüstrisi” ile ilgili gelişmeleri programına alarak “Anadolu Bilişim ”Dijital” Buluşmaları” kapsamında 27 Ekim 2020 tarihinde “online” ortamda gerçekleştirilecektir. Etkinlik iş dünyası için “Spor Endüstrisinde Dijital Dönüşüm” ana teması “Aksiyonun İçinde Ol” mottosu çerçevesinde ele alınacaktır.

Spor Endüstrisi, Spor Teknolojileri, Sporda Dijitalleşme ve E-Spor ana başlıkları altında ve güncel alt başlıklardaki konuları konuşmak üzere “Spor Endüstrisinin Aktör ve Oyuncuları” yanı sıra Kamu, Özel Sektör, Üniversiteler İş ve Spor dünyasının Akademisyen ve Uzmanlarının katılımı ile etkinlik değer kazanacaktır.
Etkinlik programı ve detayları sayfasından takip edilebilecek ve  canlı olarak youtube/kamubilisimdernegi  sayfasından yayınlanacaktır.  

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 International Transfer Market Snapshot 2020

FIFA published its International Transfer Market Snapshot June-October 2020, an analysis of player transfer activity during the transfer window that closed on Monday.

It is the first time that FIFA has created and published such an overview of global transfers involving both male and female players immediately after the conclusion of the international transfer window. The Snapshot gives a brief overview of transfer activity between June and October, taking into account the impact of the COVID-19 pandemic, both on the extended deadline for deals to be struck and the willingness of clubs to engage in the market. 

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50 Most Marketed Brands Report

Chasing Sponsorship Value
An inside look at the top brands in sports, how they got there, and what they could do even better

This report from Hookit dives into the methodology used to rank SportsPro’s 50 Most Marketed Brands, the trends in sponsorship including the impact of COVID-19, and how to use the data as a sports marketer.

In addition to a look at where the value comes from in the world of sports, the report breaks down the metrics inside 4 key industries: Apparel & Accessories, Automotive, Beverage, and Financial Services. Each section contains tips on how to evaluate, benchmark, and optimise your sponsorship portfolio.

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Sports industry: system rebooting PwC’s Sports Survey 2020

In this particularly turbulent time for our sector marked by COVID-19, we’re pleased to have gathered the views of 780 industry leaders coming from 50 countries – a record number of respondents for the second year in a row.

As expected, the fifth edition of the PwC’s Sports Survey closely reviews the short- and long-term consequences of a crisis unprecedented in the history of modern sport. Against this backdrop, we’ve delved into the rapidly evolving sports media ecosystem, as well as the opportunities and challenges of emancipating esports as a new discipline alongside its physical equivalent.

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In this report, we look at the different faces of sports fans across Europe.
Given a shared hinterland in sport, brands and culture, there can be a tendency among sports marketers to assume Europeans share similar outlooks. But this report shows the opposite – and how these differences mean that even small adaptations in marketing strategies can reap rewards in a market.

The report looks at sports audiences in eight markets – Denmark, France, Germany, Italy, Norway, Spain, Sweden and the UK.

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The “Olympic marketing fact file” is a reference document on the marketing policies and programmes of the International Olympic Committee (IOC), the Olympic Movement and the Olympic Games. In this document, the IOC has endeavoured to present a clear, simplified overview of Olympic Movement revenue generation and distribution.

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Europol publishes its report, The involvement of organised crime groups in sports corruption. The report highlights the link between sports corruption and organised crime: the characteristics of criminal networks, their structure and their modus operandi. In addition, the report analyses the different types of match-fixing as the most prominent form of sports corruption monitored by Europol. 

Sports corruption is a serious crime involving organised crime groups operating transnationally, these gangs are often poly-criminal and can well serve as a platform for organised crime groups to further high-scale money laundering schemes.

The global annual criminal proceeds from betting-related match-fixing are estimated at €120 million.

Online betting is increasingly used by organised crime groups to manipulate sports competitions and criminals usually target lower-level competitions across different sports, with football and tennis the most targeted sports by criminal networks. 

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Football Fever: Investing in the Beautiful Game

The very mention of football conjures up images of cheering fans from all corners of the world.

The global appeal of the game is undeniable, and it’s the strong support of fans that has propelled its growth into a multi-billion dollar industry.

Today’s infographic from Swissquote tracks how the sport has reached far and wide—even onto the stock exchange.
The Future of Football

Football has the power to stir passions and unite people—and it’s reinventing itself constantly.

The 2019 Women’s World Cup was the most watched in tournament history, with over 1.12 billion tuning in. FIFA plans to invest almost €454 million more into the women’s game between 2019-2022, and grow the number of female players to 600 million by 2026.

Additionally, the annual esports tournament eWorld Cup is taking place in Thailand in 2020—tapping into the esports boom in Asia, which hosts 57% of esports enthusiasts.

Any football fan will tell you that the beautiful game is more than just a sport. And for investors, there are a variety of ways to gain exposure to this market—meaning fans can be both personally and financially invested as it continues to grow.

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Newzoo Global Games Market Report 2020

The following free report boasts high-level takeaways from our 2020 Global Games Market Report, featuring a detailed breakdown of the market in terms of revenue and gamer forecasts per segment. It also explores the market trends that are shaping and driving the gaming landscape, a detailed look at the latest developments per segment and region, and more.

The number of gamers worldwide is still on the rise and will exceed three billion by 2023.
The global games market will generate revenues of $159.3 billion in 2020, a +9.3% year-on-year increase.
Markets in the Asia-Pacific region will generate $78.4 billion in 2020, up +9.3% year on year, accounting for almost half of all global game revenues
In the free trends section, we explore how gaming is becoming the new social media, as well as how the next-generation consoles are bringing new business models.

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The Football Finance Times (TFFT)

The Football Finance Times (TFFT) is a blog which focuses on money in football.

The Football Finance Times was founded in 2020 by a partnership of Big Four Chartered Accountants based in London, with the aim to help contribute to increasing the level of financial transparency, understanding and analysis in football.

If you would like to support TFFT, please head over to our Club Store and pick up a set of TFFT Fair Play Cards.

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