The impact of the COVID-19 pandemic on an industry heavily reliant on live sport and in-person engagement has been well-documented, but with great impact, also comes great opportunity.

Infront is adressing six trends as the most relevant for rights holders and brands in 2021:

1. Embracing complexity: Navigating a changing media distribution landscape

2. Entertain me: Meeting demand for content formats beyond live

3. Performance and flexible partnerships: The implications for sports sponsorship

4. Tech boom: Harnessing the growing sports tech market

5. Keeping fit: Intensifying fitness ğmega trends

6. A new essential ingredient: The evolution and growth of esports.