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FC Barcelona and Beko sign global sponsorship agreement

The global home appliance brand and FC Barcelona will work together on global marketing and social responsibility strategies
FC Barcelona and Beko announced today the signing of a new agreement which will see the global home appliance group become the Club’s. worldwide sponsorship partner for the next four years. The deal will see Beko’s new logo, also unveiled today, featured on the sleeve of the new team jersey and training kit. Beko will become the first commercial brand to benefit from a permanent presence on the official team jersey’s sleeve.

The new kit was unveiled today at the Ricard Maxenchs Press Room at FC Barcelona’s Camp Nou stadium in the presence of Josep Maria Bartomeu, President of FC Barcelona Mustafa V. Koç, Koç Holding Chairman of the Board; Javier Faus; Economic Vice President of FC Barcelona and Levent Çakıroğlu, President of Koç Holding Durable Goods Group and Arçelik A.Ş CEO;

FC Barcelona and Beko will be bringing together their two global brands to help achieve their shared strategic marketing and corporate responsibility objectives.

The partnership will be symbolised by the presence of the Beko logo on the arm of the first team shirt worn for all Spanish League and Cup games during the 2014/15 season, as well as for friendlies and summer tour games


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