Global Sports Media Consumption 2012

A study of sports media consumption and preferences in 10 international markets

Understanding how fans are using the ever-increasing number of media platforms to consume sport is vital information for all of sport’s stakeholders.

The second edition of the Global Sports Media Consumption Report provides insight and analysis into how fan engagement with sports coverage is changing and in particular how attitudes towards new media consumption are developing.

The report, which has been expanded to look at more international markets, is a collaboration between Kantar Sport, TV Sports Markets and Perform and examines how sport is consumed via different devices and platforms, how that has changed in the last 12 months and how fans see their consumption patterns changing. Plus new for this year, the report looks into fans attitudes towards brands that sponsor or advertise around sports

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