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International Day of Sport for Development and Peace 2014

International Day of Sport for Development and Peace: Peace and Sport’s initiatives garner huge public support

20 projects, 70 countries, 40 different sports, exposure to 6 million social network users – the key figures of an unprecedented successslide thanks
Monaco, 10 April 2014 – Sunday 6 April saw the first ever International Day of Sport for Development and Peace take place worldwide. Months before the event – an initiative of the UN and IOC – the Peace and Sport team had begun preparations to maximize the success of the first edition by calling on its international network to rally support among sport representatives and raise awareness among the public. An objective that has been well and truly met, as shown by the participation by the general public, world sports governance and international athletes in the initiatives launched by Peace and Sport.
As well as demonstrating that the global peace through sport movement is alive and kicking, the success of Peace and Sport’s operations is a testament to the growing recognition among the general public of the social and societal role played by sport. It also emphasizes the need for the movement to lead up-to-date initiatives that will appeal to young people and encourage them to get behind the cause.
“The Peace and Sport team is absolutely thrilled at how our initiatives have taken off. Our main goal for this first International Day was to get the general public talking about the event. We wanted 6 April to be a springboard for increasing awareness among new communities, beyond political spheres which are all too often the focus of these institutional initiatives. Through our Carton Blanc campaign and virtual platform www.april6.org we have been able to connect with youngsters across the world. This global mobilization further strengthens our mission and not only pays tribute to those field actors working every day alongside vulnerable communities to develop peace through sport projects, but also spurs on others to join the cause”, declared Joël Bouzou, President and Founder of Peace and Sport.PEACE AND SPORT’S INTERNATIONAL DAY OF SPORT FOR DEVELOPMENT AND PEACE INITIATIVES IN FIGURES:
#CartonBlanc :
captur cartonWhat is it? A viral campaign on Facebook and Twitter aimed at raising awareness among the general public.
Twitter results:
  • More than 500 dedicated Tweets
  • Exposure to over 2.5 million Twitter users
  • Big success in the United States, home to over 20% of #CartonBlanc Twitter activity
  • Participation from the world’s three biggest pole vault stars: Sergey Bubka, Yelena Isinbaeva and Renaud Lavillenie, football player Michael Essien, 2014 Paris Marathon winner Kenenisa Bekele and many other great champions
  • #CartonBlanc selfies from Peace and Sport’s Patron HSH Prince Albert II of Monaco, and FIFA, UCI, IAAF, FIFPro, UIPM, SportAccord and IJF Presidents Sepp Blatter, Brian Cookson, Lamine Diack, Philippe Piat, Klaus Schormann and Marius Vizer, and countless other major figures from the peace and sport movement….
 Facebook results:
  • More than 500 #CartonBlanc photos posted
  • More than 2,000 participants
  • Exposure to over 3 million Facebook users
 April6.org
captur homeWhat is it? A trilingual website dedicated to bringing together and promoting the different events held across the world to commemorate the International Day of Sport for Development and Peace.Results:

  • More than 320 projects registered on www.april6.org
  • Events held in more than 70 countries across all 5 continents
  • 40 sports represented

http://www.peace-sport.org/en/actualites/931-international-day-of-sport-for-development-and-peace-peace-and-sport-s-initiatives-garner-huge-public-support.html

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