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OLYMPIC MARKETING FACT FILE :2020

OLYMPIC MARKETING FACT FILE : 2020 / INTERNATIONAL OLYMPIC COMMITTEE, MARKETING DEPARTMENT

The “Olympic marketing fact file” is a reference document on the marketing policies and programmes of the International Olympic Committee (IOC), the Olympic Movement and the Olympic Games. In this document, the IOC has endeavoured to present a clear, simplified overview of Olympic Movement revenue generation and distribution.

International Olympic Committee

OLYMPIC MARKETING FACT FILE : 2020

 

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