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As we end 2012 and move on into the new year, I wanted to provide an early preview of what you can expect to be find in the forthcoming January/February edition of SportBusiness International.

SportBusiness International, January/February 2013 edition will cover:

  • International Focus: Russia
  • Winter Sports Special
  • Ones to Watch
  • Harnessing the Power of Social Media
  • Insights: Sports Marketing

International Focus: Russia

As Kazan readies itself for the 2013 summer Universiade, Sochi prepares to host the 2014 winter Olympic Games and cities across this vast country make plans for the 2018 FIFA World Cup, the sporting pulse of Russia gets faster by the day. These events, together with a Formula One grand prix from 2014 alongside plans to host world championships in a number of different sports, signal the intention of Europe’s biggest nation to become a major player on the world’s sporting stage. This International Focus looks at the continuing rise of sport in Russia, the development of a 21st century sporting infrastructure and the businesses which support it.

  • Events – An in-depth analysis of Russia’s bidding and hosting strategy, focusing on both already-secured and future events
  • Media – An assessment of the Russian sports media market, the landmark deals and the major players
  • Marketing – How the vibrant Russian economy translates into marketing deals based on sports teams, players and events
  • Most Influential – We identify the men and women whose decisions are shaping the future of the Russian sports market. ;

Winter Sports Special

From ice hockey to biathlon, cross-country skiing to bob skeleton, winter sports hold much of the world spellbound, creating massive stars and attracting major sponsorship and media investment in key markets. In this feature SportBusiness International talks to the heads of key winter sports federations, marketing agencies, media analysts and sponsors about the challenges and opportunities presented by winter sports in the build-up to the 2014 Sochi winter Olympics.

Ones to Watch

Sport never stands still and as extreme sport goes mainstream, the search for new and fresh formats continues apace. Recent years have given us motorsport with electric-powered cars, PowerPlay Golf, beach tennis and new-style, designed-for-TV formats in darts, snooker and much else besides. We look at the next generation of hot properties that are competing for space in an increasingly crowded sports calendar and assesses how well they will fare.

Harnessing the Power of Social Media

A group of experts discuss the relationship between sport and social media, delivering essential insights into ways of developing and implementing social media strategies to build strong sports sector brands in the lead-up to SportBusiness Group’s 2013 Sport and New Media event in May.

Insights: Sports Marketing

This month’s Insights feature focuses on sports marketing and is designed to promote fresh-thinking and thought-leadership around the subject through the pages of the magazine and online.

Each Insights feature will be supported by four partners drawn from the relevant sector. Each partner will receive a full-page advertisement and be invited to provide a full-page thought-leadership article appearing under the byline of its CEO or other senior figure. This input will be complemented by analysis, research and commentary from our editorial team.

Alternatively, please feel free to contact me directly to find out more.

Best regards,

Alex Fontaine
Media Sales Executive
SportBusiness Group

33-41 Dallington Street, London, EC1V 0BB
T: +44 (0) 20 7954 3482
F: +44 (0) 20 7954 3511

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