Know the Fan 2014

 the Global Sports Media Consumption Report. In a huge year of sport, this year’s Report explores fans’ consumption habits across sixteen markets.

Reflecting an increasingly diverse media landscape, the report explores how use of broadcast, print, online and social media is interwoven and identifies key trends around how each channel is used by fans of different sports, and how that usage has evolved over the 4 years the research has now been conducted.

The Report will be available in a variety of formats, including a “Global Overview” report plus specific country editions for:

  • Australia
  • Brazil
  • China
  • France
  • Germany
  • Great Britain


  • India
  • Indonesia
  • Italy
  • Japan
  • Russia
  • South Africa


  • Spain
  • Turkey
  • UAE
  • USA


 1 billion sports fans across all markets surveyed, Online is now the 2nd most popular method to consume sport across all markets, 466m football fans surveyed 

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