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Sports Economics Networking is publishes scholarly research in the field of sports economics
by Sebahattin Devecioğlu

EKOSPOR
ACADEMIC & BUSINESS
Academic Business Consulting and Marketing Agency
Business Model Innovation for Marketers;
Solution, Access, Value and Education


The Most Attractive Employers in Sport 2022

The study surveyed more than a 1,600 people from all continents, with the majority already working in sport, and asked them a simple question: “If you could choose to work anywhere in sport, where would that be?”. At first, the respondents chose organisations divided into ten categories and, at the end, they indicated one single preferred choice, overall – the “Employer of their Dreams”. 

Despite a few changes in positions, the Top 20 ranking, in the category Overall, had only three new entries, compared to 2021. Manchester City Football Club (16th), FIBA (17th) and Ferrari (20th) replaced The Premier League, AC Milan and the ATP Tour as the respondents’ top 20 favourite places to work in sport.

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Digital Trends in the Sports Industry

The digital era has seen mobile technologies take center stage; fueling the dramatic rise in direct-to-consumer (D2C) strategies we are witnessing today and the continued trend towards digital consumption. Naturally, this has tested the sports industry currently navigating a saturated technology market, though it also highlights the importance of establishing a digital strategy sooner rather than later.

It’s an exciting time for the industry – albeit challenging. As teams, leagues, and federations attempt to grow their audience reach and meet consumer demand for more mobile-supported content, many organizations are realizing that they don’t have the infrastructure to adopt an efficient digital fan engagement strategy just yet and that their current business model is outdated.

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