Sports Economics Networking is publishes scholarly research in the field of sports economics
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50 Most Marketed Brands Report

Chasing Sponsorship Value
An inside look at the top brands in sports, how they got there, and what they could do even better

This report from Hookit dives into the methodology used to rank SportsPro’s 50 Most Marketed Brands, the trends in sponsorship including the impact of COVID-19, and how to use the data as a sports marketer.

In addition to a look at where the value comes from in the world of sports, the report breaks down the metrics inside 4 key industries: Apparel & Accessories, Automotive, Beverage, and Financial Services. Each section contains tips on how to evaluate, benchmark, and optimise your sponsorship portfolio.

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Sports industry: system rebooting PwC’s Sports Survey 2020

In this particularly turbulent time for our sector marked by COVID-19, we’re pleased to have gathered the views of 780 industry leaders coming from 50 countries – a record number of respondents for the second year in a row.

As expected, the fifth edition of the PwC’s Sports Survey closely reviews the short- and long-term consequences of a crisis unprecedented in the history of modern sport. Against this backdrop, we’ve delved into the rapidly evolving sports media ecosystem, as well as the opportunities and challenges of emancipating esports as a new discipline alongside its physical equivalent.

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