Sports Economics Networking is publishes scholarly research in the field of sports economics
by Sebahattin Devecioğlu
EKOSPOR
ACADEMIC & BUSINESS
Academic Business Consulting and Marketing Agency
Business Model Innovation for Marketers;
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Soccer Kit Suppliers 2017/18
Sponsorship Data Report | Soccer Kit Suppliers 2017/18
Sportcal Sponsorship has analysed over 200 soccer kit supplier deals across the top two divisions in England, France, Germany, Italy and Spain. The kit supplier, or technical partner as it is referred to by many, has developed into a crucial piece of business for top soccer clubs across Europe.
The increasing competition between brands to secure top kit deals has driven up revenue for clubs and has contributed towards the commercialisation of modern soccer.
Within a kit supplier deal, brands pay the clubs an annual fee for the rights to sell licensed apparel and in return receive the majority of the revenue generated by the licensed apparel sales.
At the very top of the football pyramid, prices have continued to sky rocket given the intense competition between a handful of brands.
The likes of Nike, adidas and PUMA look to sign kit supplier deals with top teams to strengthen their market share in the sportswear industry and cash in on the global success of the soccer shirt industry.
Sponsorship Data Report
https://sportcal.com/Reports/Detail/45
Sponsorship in the Financial Services industry 2018
The Financial Services industry has a long history in terms of its relationship with sport through sponsorship. With close to a billion dollars spent on sponsorship deals between financial services firms and rights holders, Sportcal Sponsorship has examined the Financial Services sector, focusing on 30 key brands responsible for over $1tn worth of revenue.
The Financial Services industry has a long history in terms of its relationship with sport through sports sponsorship. As part of a trillion-dollar industry, financial services firms have traditionally had the means to partner with the world’s biggest sporting properties. This natural affiliation has led to almost every major sporting property being associated with the financial services sector in some way.
While the 2008 financial crash led to a change in regulations, ultimately impacting the way financial services companies operated, many still use sports sponsorship as a means of telling their brand story and rebuilding the trust that many lost in the sector.
Using title sponsorships with the biggest sports as a means of driving name recognition to the use of brand ambassadors to present a more human face, the financial services industry has long been a key player when it comes to sports sponsorships.
