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Sports Economics Networking is publishes scholarly research in the field of sports economics
by Sebahattin Devecioğlu

EKOSPOR
ACADEMIC & BUSINESS
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Business Model Innovation for Marketers;
Solution, Access, Value and Education


2021 sports industry outlook

In 2020, two game-changing shifts affected the US sports industry: the COVID-19 pandemic and the social justice movement. According to US sports leader Pete Giorgio, sports organizations can position themselves to thrive in 2021 by addressing key opportunities, from fan engagement to advanced technology to the role of sports in society.

Strategizing a game plan from key sports trends

In our annual outlook, we predict the impacts of the events of 2020 will be felt by the US sports industry for years to come, and 2021 will be a pivotal year—challenging fans, athletes, broadcasters, teams, and leagues alike in new and unexpected ways.

Consider these three strategic opportunities to boldly position your business to thrive in the future:

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New FIFA report maps global competitive balance

As FIFA looks back on the 12 months that have passed since the launch of President Gianni Infantino’s vision to make football truly global, the organisation has published a report analysing the level of competitiveness in every country around the world.

The 2020 Global Competitive Balance Report details the competition structures in each of FIFA’s 211 member associations (MAs), grouped by confederation, and gives a data-driven account of how domestic competitions have developed in recent years. This is reflected in two key indicators: the number of recent champions and the points differences in the final standings. The report also provides the foundation years of clubs and MAs to provide additional context.

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