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Sports Economics Networking is publishes scholarly research in the field of sports economics
by Sebahattin Devecioğlu

Academic Business Consulting and Marketing Agency
Business Model Innovation for Marketers;
Solution, Access, Value and Education

Evolve to win: Sports marketing trends for 2021

The impact of the COVID-19 pandemic on an industry heavily reliant on live sport and in-person engagement has been well-documented, but with great impact, also comes great opportunity.

Infront is adressing six trends as the most relevant for rights holders and brands in 2021:

1. Embracing complexity: Navigating a changing media distribution landscape

2. Entertain me: Meeting demand for content formats beyond live

3. Performance and flexible partnerships: The implications for sports sponsorship

4. Tech boom: Harnessing the growing sports tech market

5. Keeping fit: Intensifying fitness mega trends

6. A new essential ingredient: The evolution and growth of esports

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The 4th Ispes Congress (International Sport & Health Congress) 2021

4. İspes Congress (Uluslararası Spor ve Sağlık Kongresi) 10 – 11 Eylül 2021 tarihlerinde İstanbul Rumeli Üniversitesi himayelerinde gerçekleştirilecektir. İspescongress olarak dünyanın dört bir tarafından araştırmacıları, eğitimcileri, lisansüstü öğrencileri ve profesyonelleri ağırlamaktan mutluluk duyacağız.
The 4th Ispes Congress (International Sport & Health Congress) will be held on 10th – 11th of September 2021 under the auspices of the Istanbul Rumeli University. As ISPESCONGRESS, we will be pleased to welcome researchers, educators, graduate students and professionals from all over the world

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