Sports Economics Networking is publishes scholarly research in the field of sports economics
by Sebahattin Devecioğlu

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UAE FOOTBALL 2018

We are delighted to bring you a comprehensive study jointly undertaken by CSM Sport & Entertainment and SMG Insight which provides a detailed analysis of the current footballing landscape in the UAE. The report shows that the staging of international tournaments, a strengthening domestic game and high profile Arabic players are among the factors helping to widen fan demographics and increase the value on offer for commercial partners. 

The findings demonstrate a game that is in rude health and growing in popularity in the region amongst both fans and potential sponsors. This points to a positive future for football development and sponsorship as fans in the UAE reveal that they see the domestic game as exciting, accessible, professional and compelling.

However, the survey also suggests that domestic football in the UAE still trails behind international competitions and club sides when it comes to the size of local fan base and perceived value to local and regional brands.
Download the White Paper of our annual survey of over 1000 football fans in the UAE, jointly undertaken by CSM Sport & Entertainment and SMG Insight. The full data set may be provided to interested parties on a case by case basis – requests should be made directly to CSM Sport & Entertainment – ben.faber@csm.com

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