PwC’s Sports Survey 2016

PwC’s Sports Survey 2016

As the sports industry continues to navigate choppy waters, its ongoing growth is becoming increasingly dependent on its ability to adapt to the global megatrends that are shaping business decisions around the world.

In order to gauge the mood among leading international sports federation executives, we conducted a survey that assesses the extent to which demographic and social change, shifts in global economic power and technological advances are affecting decision-making in the sports industry.

The key findings of the survey include the fact that leading sports executives remain largely optimistic in the face of the many threats faced by the sports industry, are increasingly investing in digital solutions, and see the Asia Pacific region as the industry’s priority growth area.

CaptureSport

CaptureSportFor more information, the full set of findings of the survey and the insights that we were able to derive from them are summarized and accessible in our report, entitled  PwC’s Sports Survey 2016.


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