Sponsorship Works is the essential case book for brands, agencies and rights holders active in the sports sponsorship industry.

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Now in its 9th edition, Sponsorship Works 2013 details 23 brand new case studies from a variety of sports across the world.

Sponsorship Works highlights how and why sponsorship deals were agreed, the business objectives of brands, the ambitions of rights holders, how sponsorship has been activated across multiple platforms, and the qualitative and quantitative results each partnership delivered.

Highlights this year include case studies from:

• London 2012
• Football
• Formula One
• Rugby Union
• Golf
• Cycling
• and many more…http://www.sportbusiness.com/sponsorship-works-2013?src=1307ET27DXX13