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The Sport Industry Awards 2020 are now open for entries, with brand new categories, innovative updates and even more ways for the great and the good of sport business to take home an iconic trophy on the industry’s biggest night of the year.

The Sport Industry Awards celebrate the immense work done behind-the-scenes of the sport sector, honouring the clubs, teams, brands, agencies and innovators that ensure the industry continues to move forward and excel.

Driven by industry feedback, the Sport Industry Awards 2020 will now feature 18 chances to lift a trophy, with new categories included to reflect the ever-changing dynamic of the sporting world – all of which have emerged following a summer of dialogue and consultation.

Among the new categories for 2020 are the Sport Event Coverage Award [replacing 2019’s Media Content Award] and the Creative Content Award [replacing 2019’s Film Content Award], both of which have been developed to honour and award fields of the industry that are changing at a rapid pace.

Elsewhere, changes have been made to respective titles and criteria of a number of Awards to add further clarity and coherence, including the unveiling of the Fan Engagement Award [replacing 2019’s Fan or Community Engagement Award], the Data and Business Impact Award [replacing 2019’s Data and Insight Award], and the Innovative Brand of the Year in association with Wiggin [replacing 2019’s Brand of the Year].

For a full list of categories and their respective criteria, click HERE. Entries will be open from 3rd September 2019 to 28th November 2019, while the Official Shortlist is set to be revealed on 7th February 2020.

The night itself, meanwhile, will once more be expertly hosted by former international footballer Alex Scott MBE and TV personality Mark Durden-Smith, who have overseen the evening across the previous two editions and are ready to welcome a string of celebrities to the incredible celebration.

Last year high-profile attendees at the ceremony in London included England and Manchester City star Raheem Sterling, England Manager Gareth Southgate, former Prime Minister Tony Blair, Baroness Valerie Amos, Britain’s most decorated Olympian Dame Katherine Grainger, swimming sensation Adam Peaty, racing’s Sir AP McCoy and rising athletics star Laura Muir.

Discussing the announcement, Sport Industry Group, Managing Director, Alex Coulson said:

“The Sport Industry Awards are created for the industry, and we remain committed to ensuring that we reflect its changing landscape and evolving focuses. We’ve undertaken a summer of consultation and believe that the important changes, amends and introductions we have made will ensure that everyone across the sport industry spectrum has the opportunity to win – we’re excited by this direction.

“Meanwhile, we’re just as committed as ever to ensuring the evening itself is a celebration like no other and we’re working to ensure that everyone across the industry, including those unable to make it on the night, have the opportunity to celebrate in the success of their peers.”


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