Sports Industry Outlook 2022

Sports Industry Outlook 2022

The ninth edition of PwC’s Sports Outlook for North America reflects the resurgence of in-person sports amid the ongoing pandemic and the acceleration of many key trends that continue to shape the business of sports. This year, PwC offers 10 predictions about the hottest issues facing the sports industry.

Inside this year’s report:

  • Sports betting
  • M&A
  • The resurgence of live audiences
  • Sports documentaries and reality TV 
  • Sponsorships
  • Fan-created content
  • Mixed reality

We also offer expanded playbooks for sports executives on three key areas to examine in 2022 and beyond, including NFTs and digital assets, smart venues, and media rights. These new playbooks combine with last year’s deep dives on revenue strategies, sports betting, and DEI to provide extended POVs on critical areas for sports business growth.

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