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2021 sports industry outlook

Breaking down the latest US sports market trends

In 2020, two game-changing shifts affected the US sports industry: the COVID-19 pandemic and the social justice movement. According to US sports leader Pete Giorgio, sports organizations can position themselves to thrive in 2021 by addressing key opportunities, from fan engagement to advanced technology to the role of sports in society.

Strategizing a game plan from key sports trends

In our annual outlook, we predict the impacts of the events of 2020 will be felt by the US sports industry for years to come, and 2021 will be a pivotal year—challenging fans, athletes, broadcasters, teams, and leagues alike in new and unexpected ways.

Consider these three strategic opportunities to boldly position your business to thrive in the future:

  • Leverage digital tools to drive new sports revenue streams
  • Be active in addressing race, gender, and LGBT+ inequality and injustice
  • Explore new ways to fuel year-round fan engagement

Download the full report to learn more about the impacts of these trends, key actions to take, and critical questions to ask.

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