SportsIndex 2017 Annual Report

SportsIndex 2017 Annual Report

Welcome to the SportsIndex 2017 Annual Report, the fourth in a series of annual reports comparing the UK general public’s perception of 60 leading domestic and international sports events.

Covering 17 sports sectors simultaneously, SportsIndex measures all 60 events across a comprehensive range of 16 metrics on a daily basis, including buzz, impression, quality, reputation, brand awareness and consideration.

SMG Insight’s report ranks events by their buzz score – the net difference between the amount of respondents hearing positive news and those hearing negative news about an event during the course of the year.  In-depth analysis and year-on-year comparisons provide a detailed picture of where each event sits in the current sporting landscape, whilst the ‘Summary by Sport’ section examines the results by sporting category


SportsIndex Report Headlines

  • Five new events enter the Top 10: whilst Rio reigns supreme as the Summer Olympic and Paralympic Games take the top spots, other new entries include:
    • Twenty20 Cricket – English cricket’s NatWest T20 Blast goes from strength to strength, boosting the sport’s popularity
    • Tour de France –  jumps up the rankings following a year-on-year surge in buzz fueled by the dominance of British cyclists
    • English Premier League – achieves its best buzz score in four years as major news stories grab the back page headlines
  • The Wimbledon Championships, last year’s top event, continues to boast a strong and static buzz level, keeping a firm hold on its special place in the British sporting calendar, as does the Six Nations Rugby Championship.
  • Snooker star Ronnie O’Sullivan takes the sport to new heights as the World Snooker Championship leaps 32 places in the rankings, reaching the Top 20 for the first time ever.
  • Buzz around the ATP World Tour Finals, Scottish Premiership, International Triathlon World Cup and NBA Basketball places all four events amongst the best year-on-year improvers in this year’s report.

Read full press release



For further information please contact:

Sara Eddleston, Head of Consumer Insight on 0207 012 6164 or email

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