SportsIndex 2017 Annual Report

Welcome to the SportsIndex 2017 Annual Report, the fourth in a series of annual reports comparing the UK general public’s perception of 60 leading domestic and international sports events.

Covering 17 sports sectors simultaneously, SportsIndex measures all 60 events across a comprehensive range of 16 metrics on a daily basis, including buzz, impression, quality, reputation, brand awareness and consideration.

SMG Insight’s report ranks events by their buzz score – the net difference between the amount of respondents hearing positive news and those hearing negative news about an event during the course of the year. In-depth analysis and year-on-year comparisons provide a detailed picture of where each event sits in the current sporting landscape, whilst the ‘Summary by Sport’ section examines the results by sporting category

SportsIndex Report Headlines

Five new events enter the Top 10: whilst Rio reigns supreme as the Summer Olympic and Paralympic Games take the top spots, other new entries include:
- Twenty20 Cricket – English cricket’s NatWest T20 Blast goes from strength to strength, boosting the sport’s popularity
- Tour de France – jumps up the rankings following a year-on-year surge in buzz fueled by the dominance of British cyclists
- English Premier League – achieves its best buzz score in four years as major news stories grab the back page headlines

The Wimbledon Championships, last year’s top event, continues to boast a strong and static buzz level, keeping a firm hold on its special place in the British sporting calendar, as does the Six Nations Rugby Championship.
Snooker star Ronnie O’Sullivan takes the sport to new heights as the World Snooker Championship leaps 32 places in the rankings, reaching the Top 20 for the first time ever.
Buzz around the ATP World Tour Finals, Scottish Premiership, International Triathlon World Cup and NBA Basketball places all four events amongst the best year-on-year improvers in this year’s report.

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