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data

The hyperquantified athlete: Technology, measurement, and the business of sports 2021

Technologies for measuring athletes’ health and performance are transforming how they train, compete, and manage their careers. But this explosion of athlete data is raising new questions about how best to use it—and how to do so ethically.
From cricket to hockey, baseball to basketball, the digital transformation of sports is in full swing. Clubs, teams, leagues, broadcasters, venue operators, and athletes increasingly see the value in analytics and are working to realize that value. Technologies such as computer vision, machine learning, advanced wireless connectivity, and wearable sensors are transforming how athletes train, compete, and manage their careers. This explosion of data, however, is raising new questions about how best to use it—and how to do so ethically. To begin to address such concerns, we predict that by the end of 2021, multiple professional sports leagues will establish new formal policies around the collection, use, and commercialization of player data

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