Economics of Sports

SportsIndex 2017 Annual Report

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Welcome to the SportsIndex 2017 Annual Report, the fourth in a series of annual reports comparing the UK general public’s perception of 60 leading domestic and international sports events.

Covering 17 sports sectors simultaneously, SportsIndex measures all 60 events across a comprehensive range of 16 metrics on a daily basis, including buzz, impression, quality, reputation, brand awareness and consideration.

SMG Insight’s report ranks events by their buzz score – the net difference between the amount of respondents hearing positive news and those hearing negative news about an event during the course of the year. In-depth analysis and year-on-year comparisons provide a detailed picture of where each event sits in the current sporting landscape, whilst the ‘Summary by Sport’ section examines the results by sporting category

Economics of Sports Lessons

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EconEdLink provides a premier source of classroom-tested, Internet-based economic and personal finance lesson materials for K-12 teachers and their students. With over 435 lessons to choose from, teachers can use as many of the lessons as they would like and as often as they would like.
Economics of Sports

Many students (and teachers) are huge sports fans and illustrating economic concepts using real-world examples from the world of professional sports engages students in a way that abstract models can’t. Professional sports offers many opportunities to teach fundamental economic concepts such as supply and demand, incentives, comparative advantage, and many more. This collection of lessons will give you fresh ideas for teaching beyond the textbook.

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