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OLYMPIC MARKETING FACT FILE :2020

OLYMPIC MARKETING FACT FILE : 2020 / INTERNATIONAL OLYMPIC COMMITTEE, MARKETING DEPARTMENT
The “Olympic marketing fact file” is a reference document on the marketing policies and programmes of the International Olympic Committee (IOC), the Olympic Movement and the Olympic Games. In this document, the IOC has endeavoured to present a clear, simplified overview of Olympic Movement revenue generation and distribution.

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COVID-19 SONRASI SPOR

Birleşmiş Milletler (BM) 118 Üye Devleti, Sporun ilerleyen toplumdaki gücünü kabul ederek, tüm devletlere spor ve fiziksel aktiviteyi Covid-19 sonrası kurtarma planlarına dahil etmeye ve spor ile fiziksel aktiviteyi sürdürülebilir kalkınma için ulusal stratejilere entegre etmeye çağırdı.

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SPORT AND PHYSICAL ACTIVITY SHOULD BE PART OF POST-COVID-19 RECOVERY PLANS, SAY GOVERNMENTS

Recognising the power of sport in advancing society, 118 Member States of the United Nations (UN) have called for all States to include sport and physical activity in their recovery plans post COVID-19 and to integrate sport and physical activity into national strategies for sustainable development.

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The future EU Work Plan for Sport (2021-2024)

On 7th July 2020, the EU Commission released a Report on the implementation of the Work Plan for Sport 2017-2020. The main goal of the Plans is to promote and develop cooperation in sport policy between EU institutions, Member States and sport stakeholders, focusing on a specific number of activities with a clear EU added value.
The Report highlights how sport policy has gained an increasing role in contributing EU’s economic, health and social objectives. Covid-19 has reiterated this importance both in the elite and grassroot levels. According to the surveyed member states, sport stakeholders and EU Institutions the Plan has guaranteed a correct implementation of actions over its three main priorities: Integrity of sport -Economic dimension of sport -Sport and society.

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Futbolun Kaderini “Futbol Şûrası” Belirlesin

TFF. Yönetim Kurulu Küresel Salgın Koronavirüs (Covid-19) sürecinde Profesyonel Futbol Liglerinin devamı konusunda alacağı tarihi kararı ; Yasal Düzenlemelerdeki yetkilerine dayanarak en kısa zamanda Genel Kurulu Olağan Üstü toplantıya çağırarak veya kanunun TFF yönetimine vermiş olduğu yetkiye dayanarak; Futbolun içerisinde yer alan tüm paydaşların yer aldığı, “Futbol Şûrası” ndan çıkacak ortak sonuç, futbol kamu vicdanın kararı olarak Türk Futbol tarihine geçecek ve futbol ile ilgili herkesimi memnun edecektir.

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Sport and Physical Activity Sector

The European Sector Skills Alliance for Sport and Physical Activity (ESSA-Sport) which concluded in October 2019 was co-funded by the European Commission under the Erasmus+ programme (KA2) and provided a unique opportunity to engage the whole sport and physical activity sector at both the European and national level.

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Commercial analysis of FIFPro’s report

FIFPro, the global representative for professional football players, published Raising Our Game. A report about the global state of women’s football, with recommendations to address the major challenges.

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The Olympic Games: A Springboard for Young Professionals

The publication, entitled The Olympic Games: A Springboard for Young Professionals, offers suggestions for future and potential Olympic Games organisers on how to put in place even greater youth employment and development opportunities.

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Virtual Job Fair

iWorkinSport, the first truly international career fair focused on the sports industry, is to launch its VIRTUAL JOB FAIR, which will bring the benefits of the acclaimed iWorkinSport Job Fair to a much larger audience. The first-of-its-kind digital event allows candidates from all over the world to digitally connect and interact in real-time with recruiters of some of the most prestigious sports organizations. Apply for exclusive job opportunities, book and attend live video interviews, meet and greet recruiters, learn about the industry and about the benefits of working for each of the presenting companies, enjoy exclusive content via live and on-demand webinars.

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Covid-19 Öncesi ve Sonrasında Futbol Ekonomisi Raporu

Türkiye’nin en büyük özel sermayeli yatırım bankası Aktif Bank, dünyayı etkisi altına alan salgının futbola yansımasını ‘Covid-19 Öncesi ve Sonrasında Futbol Ekonomisi Raporu’ ile inceledi. Rapora göre, 500’den fazla müsabakanın ertelendiği Avrupa Kıtası’nda kalan maçların oynanmaması durumunda sadece 5 büyük ligde finansal kaybın 4 milyar Euro olacağı, Süper Lig’de ise kalan maçların oynanmaması durumunda maç günü, naklen yayın ve ticari gelirlerde yaklaşık 1 milyar TL’lik gelir kaybı yaşanabileceği öngörüldü.
Covid-19 pandemi sürecinin Avrupa ligleri ve Süper Lig’deki etkisinin incelendiği raporda, Avrupa’nın 5 büyük futbol ligi ile kıyaslandığında, Süper Lig’in pandemi sürecinde en hızlı aksiyon alan lig olduğunun da altı çizildi.

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