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Deloitte Football Money League 2022

Welcome to a milestone edition of the Deloitte Football Money League (‘DFML’). Every year, DFML profiles the financial performance of the highest revenue generating clubs in world football. This year’s edition is a landmark publication for more reasons than one, as it marks 25 years of DFML and covers the first season (2020/21) to be impacted by COVID-19 from start to finish.

Published less than twelve months after the end of the 2020/21 season, the Money League is the most contemporary and reliable independent analysis of the featured clubs’ relative financial performance.

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Sports Industry Outlook 2022

The ninth edition of PwC’s Sports Outlook for North America reflects the resurgence of in-person sports amid the ongoing pandemic and the acceleration of many key trends that continue to shape the business of sports. This year, PwC offers 10 predictions about the hottest issues facing the sports industry.

Inside this year’s report:

Sports betting

M&A
Resurgence of live audiences
Sports documentaries and reality TV 
Sponsorships
Fan-created content
Mixed reality

We also offer expanded playbooks for sports executives on three key areas to examine in 2022 and beyond, including NFTs and digital assets, smart venues and media rights. These new playbooks combine with last year’s deep dives on revenue strategies, sports betting and DEI to provide extended POVs on critical areas for sports business growth.

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Whitepaper: 5G in Sports

Technology is ever evolving: new devices, new means of distribution, new standards. The latest mobile connectivity standard 5G enables a fundamental change of how content will be produced, distributed, consumed and augmented in the future.

As an innovation leader in professional sport, the DFL observes and also drives this development with a high level of excitement, as sports will play a major role within this process. We are sharing our knowledge in this area in a comprehensive 28-page whitepaper of interest to the entire sport.

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The Digital Fan Engagement Journey – Beijing 2022 & Beyond

The sports industry is welcoming a new wave of fan-engagement technologies to the table – including most recently the immersive and cloud-based video-generation tools introduced at the Beijing 2022 Olympic Winter Games – and is shaping the lens through which fans want to watch global sporting events.

In this report, entitled ‘The Digital Fan Engagement Journey – Beijing 2022 & Beyond’, we highlight the importance of the fan journey, from fan engagement to fan monetization.

We analyzed key success stories from the Beijing 2022 Olympic Winter Games and the Olympic Movement, from the International Sky Federation (FIS) launching ‘Ski Race Genie’ – the first live fan engagement app dedicated to winter sports – in January 2022, to the high-tech wearable technologies that played an advanced role at Beijing 2022.

The report consists of four different chapters, that guide the reader through the main considerations, success stories and practical steps to take forward:

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SportsTech Landscape Report 2022

After the last two years, the sports world is dealing with a whole new playbook. Innovative technologies are changing the way we enjoy sports. Our SportsTech Landscape Report 2022 analyzes:

How innovation shapes investment
How athlete physical and mental health are fueling major brands
And how NFTs, NIL, and the metaverse are building a new future for sports and games

 With a theme of “re-emergence,” our annual research report includes insights from thought leaders at Comcast NBCUniversal, NBC Sports, Sky Sports, GOLF, NASCAR, WWE, PGA Tour, and more.

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THE ECONOMIC IMPACT OF SUPER BOWL LVI

A new report issued by Micronomics Economic Research and Consulting, outlines significant qualitative and quantitative gains for Los Angeles when Los Angeles hosts Super Bowl LVI at the new SoFi Stadium in the City of Inglewood. The region can expect as much as $477.5 million in total economic upside, including thousands of new job opportunities in the event production and hospitality sector plus major contracts for regional businesses, according to new economic projections released today. The influx of visitor spending around the numerous events leading up to the Big Game on Feb. 13, 2022, could be a turning point in the region’s economic recovery from the COVID-19 pandemic, especially for small businesses and industries hit hard by the pandemic like restaurants and hotels, the report finds.

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Premier League confirmed by report 2022

A new study by EY highlights how the Premier League and its clubs have continued to generate widespread benefits for the economy, society and the entire football pyramid, despite the significant challenges presented by COVID-19.

The analysis reveals that Premier League football contributed £7.6billion to the UK economy during the 2019/20 season, which was suspended for more than three months due to the pandemic. Clubs’ economic activity has grown by 840 per cent since the 1998/99 season.

The League and its clubs generated a total tax contribution of £3.6bn to the UK Exchequer in 2019/20, £1.4bn of which was accounted for by Premier League players. The total tax contribution underpinned by clubs has increased by £3.1bn since 1998/99.

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Yeni Spor Yasası

Spor Kamuoyunun büyük beklentilerini içeren, Yeni Spor Yasasının, Sporcuların, Beden Eğitimi Öğretmenlerinin, Antrenörlerin, Yöneticilerin, Taraftarların, Spor Çalışanlarının ve Akademisyenlerin, Medyanın, Spor adamlarının görüş ve önerileri ile birlikte,  Sporun paydaşları olan Kamu Kurum Kuruluşları, Sivil Toplum Kuruluşları, Üniversiteler, Özel Sektör, Spor Kulüpleri, Spor İşletmeleri ve Spor Federasyonlarının beklentilerinin yeniden gözden geçirilmelidir.

Yeni Spor Yasası, sporun evrenselliği ilkesi gereği, uluslararası spor kurum ve kuruluşlar olarak da bilinen, Birleşmiş Milletler, Avrupa Birliğinin spor ile ilgili kurum ve kuruluşlarının çalışmaları ile Uluslararası Olimpiyat Komitesi, Uluslararası Spor Federasyonları görüş ve önerilerinin alınarak değerlendirilmelidir.

Türk sporunda yapısal reformlar getireceği düşünülen Yeni Spor Yasasının, Bilim ve Teknolojilerdeki gelişmeler dikkate alınarak,  Dünyadaki, Siyasal, Sosyal, Ekonomik,  değişim ve dönüşümlere uyum sağlayacak nitelikte olması gerekmektedir. 

Aceleye getirilmeden, çağımızın şartlarına uygun nitelikte hayata geçirilecek olan Yeni Spor Yasası, Genç bir nüfusa sahip olan ülkemize önemli kazanımlar sağlayacak, ayrıca Türk Cumhuriyetlerine ’de model oluşturacaktır.

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COVID burdening top European clubs by massive losses

The second football season impacted by the coronavirus pandemic shows further disruption in the financial performances of the champions of Europe’s eight prominent leagues, according to the 6th annual edition of KPMG Football Benchmark’s “The European Champions Report”. The study reviews the most relevant business performance indicators of Manchester City FC, Atlético de Madrid, FC Bayern München, FC Internazionale, LOSC Lille, AFC Ajax, Sporting Clube de Portugal and Beşiktaş JK for the financial year which ended in May/June 2021.

The disruption the COVID-19 pandemic caused in football is clearly demonstrated by the massive losses – an aggregate net loss of almost half a billion euros – registered by the eight champions of the most prominent European leagues taken into account in our analysis. While the reopening of stadia and some major commercial deals signed recently may provide some optimism for the current and future seasons, the pandemic only magnified the financial sustainability issues and fragility of the football ecosystem on the whole.

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Wearable technology in health care: Getting better all the time

Smartwatches and wearable medical devices help people monitor their health 24/7. Their impact could increase if doctors trust their utility and people feel their data is secure

Advances in sensors and artificial intelligence (AI) are helping millions detect and manage chronic health conditions and avoid serious illness on devices small enough to be worn on a wrist or penny-sized patch. Deloitte Global predicts that 320 million consumer health and wellness wearable devices will ship worldwide in 2022 (figure 1). By 2024, that figure will likely reach nearly 440 million units as new offerings hit the market and more health care providers become comfortable with using them. These numbers include both smartwatches, which are marketed to and purchased by consumers, and medical-grade wearables—typically called “smart patches”—which are often prescribed by health care professionals but are increasingly becoming available off the shelf.

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