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Fan Engagement

The Digital Fan Engagement Journey – Beijing 2022 & Beyond

The sports industry is welcoming a new wave of fan-engagement technologies to the table – including most recently the immersive and cloud-based video-generation tools introduced at the Beijing 2022 Olympic Winter Games – and is shaping the lens through which fans want to watch global sporting events.

In this report, entitled ‘The Digital Fan Engagement Journey – Beijing 2022 & Beyond’, we highlight the importance of the fan journey, from fan engagement to fan monetization.

We analyzed key success stories from the Beijing 2022 Olympic Winter Games and the Olympic Movement, from the International Sky Federation (FIS) launching ‘Ski Race Genie’ – the first live fan engagement app dedicated to winter sports – in January 2022, to the high-tech wearable technologies that played an advanced role at Beijing 2022.

The report consists of four different chapters, that guide the reader through the main considerations, success stories and practical steps to take forward:

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