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Brand Finance Football 50 2018
The annual report on the world’s most valuable football brands.
In this 13th year of the Brand Finance Football 50 report, Manchester United retains its position as the most valuable football club brand. Manchester United is back in the Champions League, has won a couple of trophies, has the feelgood factor back, and their commercial income juggernaut continues to roll on.
In 2018, Brand Finance has also extended its fan research efforts in key developing football markets to, alongside China, now include India and the United States for the first time. Given the growing interest in top-flight clubs from these key global consumer markets, it is unsurprising that the research has identified important insights and opportunities for both corporate brands and football clubs to engage with these audiences.
Join us at the Brand Finance Football Forum 2018 – The Future of Football – Emerging Markets to hear about the key findings from this year’s report, new in-depth analysis of corporate sponsorship in football, and Brand Finance’s original market research.
3rd International Conference on Football Economics
Khazar University (Baku, Azerbaijan), New Economic School (Moscow, Russia) and Higher School of Economics (Russia) cordially invite you to submit your abstracts for presentation at the 3rd International Conference on Football Economics that will take place in Baku (Azerbaijan) on May 29-31, 2019 at the days of the UEFA Europa League final. The conference is aimed to highlight high-quality research of the football industry as well as to facilitate the cooperation between academics and practitioners.
UAE FOOTBALL 2018
We are delighted to bring you a comprehensive study jointly undertaken by CSM Sport & Entertainment and SMG Insight which provides a detailed analysis of the current footballing landscape in the UAE. The report shows that the staging of international tournaments, a strengthening domestic game and high profile Arabic players are among the factors helping to widen fan demographics and increase the value on offer for commercial partners.
The findings demonstrate a game that is in rude health and growing in popularity in the region amongst both fans and potential sponsors. This points to a positive future for football development and sponsorship as fans in the UAE reveal that they see the domestic game as exciting, accessible, professional and compelling.
However, the survey also suggests that domestic football in the UAE still trails behind international competitions and club sides when it comes to the size of local fan base and perceived value to local and regional brands.
Download the White Paper of our annual survey of over 1000 football fans in the UAE, jointly undertaken by CSM Sport & Entertainment and SMG Insight. The full data set may be provided to interested parties on a case by case basis – requests should be made directly to CSM Sport & Entertainment – ben.faber@csm.com
Deloitte Football Money League 2018
Welcome to the 21st edition of the Deloitte Football Money League in which the Sports Business Group of Deloitte UK profiles the highest revenue generating clubs in world football.
Published just eight months after the end of the 2016/17 season, the Money League is the most contemporary and reliable independent analysis of the clubs’ relative financial performance.
Aggregate revenue for the top 20 Money League clubs rose 6% to €7.9 billion (£6.8 billion) in 2016/76, a new record, with the top three clubs—Manchester United, FC Barcelona, and Real Madrid—earning a combined revenue of €2 billion for the first time.
Manchester United pip Real Madrid to remain top of the Money League
Manchester United retained top spot for a second consecutive year, generating total revenue of €676m (£581m). This year’s battle for first place was the closest in Money League history, just €1.7m (£1.5m) separated Manchester United and second place Real Madrid: United’s win in the Europa League Final proving critical in the club topping our list for a tenth time. Real Madrid moved back above FC Barcelona into second place thanks to strong commercial growth in 2016/17 and a title winning season in both domestic and European competitions, with Bayern Munich and Manchester City making up the remainder of the Money League top five.
A place in the top 20 now requires revenue of approximately €200m, a 16% increase on last year and double the amount required in the 2010 edition of the Money League.
Premier League continues to dominate
The English Premier League has ten teams in the top 20 this year, the highest ever from one country, with Southampton (18th) making their debut in the Money League top 20, Manchester City consolidating their place in the top five, and Leicester City rising to 14th, from 20th last year. Outside the top 20, there are four more English clubs ranked 21-30, including AFC Bournemouth who debut in 28th place.
In the longer term, changes to the Champions League format from 2018/19 and the new Premier League domestic and international broadcast rights agreements commencing in 2019/20 will be key influencing factors on the membership and order of clubs in future editions of the Money League.
2018 infographic
View and download some of the key findings in our 2018 Deloitte Football Money League infographic.
Turkey UEFA EURO 2024
Turkey continues her candidacy studies for the 2024 European Football Championship and a meeting was held to launch the logo and motto at the Riva TFF Hasan Doğan National Teams Camp and Training Facilities.
‘Share together’, the motto for UEFA EURO 2024, gives the message to the European football public that we promise to bring in Turkey people from all walks together with the ‘most popular sports’ in the world. As one of the leading tourist centres and a geographic centre in the world, we would like to get a larger group of people to enjoy UEFA EURO 202 and share this important experience with all the other nations. We are in a position to promote cohesion, diversity and accessibility through football. Let us come SHARE TOGETHER our passion for football, beauty of Turkey and lasting heritage of the tournament.”
www.euro2024adayiturkiye.com, the official website of the candidacy, has been launched in English and Turkish in an effort to share with the European and Turkish public regarding all the details about the candidacy. The website also promotes the cities in Turkey EURO 2024 will be organized in and will share the candidacy with the entire world.
9 cities 10 stadiums
The cities and stadiums from Turkey that will be included in Turkey’s 2024 European Football Championship Finals candidacy file are as below:
İstanbul (Atatürk Olympic Stadium and Ali Sami Yen Sports Complex, Türk Telekom Stadium), Bursa (Metropolitan Municipality Stadium), Antalya (Antalya Stadium), Eskişehir (Eskişehir New Stadium), Gaziantep (Gaziantep Stadium), Konya (Metropolitan Municipality Stadium), Trabzon (Şenol Güneş Sports Complex), Kocaeli (New Stadium), Ankara (New Stadium).
Low income tax attracts players to Turkey’s football leagues
Turkey is one the most preferred countries among football players as the income tax rate in the country is lower than that in Europe, a professor said.
In December, the Turkish parliament approved a code that football players in Turkey’s Super League will be tied to 15 percent income tax until Dec. 31, 2019.
“So many European football players and managers prefer Turkey because of low tax rates,” said Sebahattin Devecioğlu, associate professor at Faculty of Sports Sciences in Fırat University.
He stated that the aim of lowering the tax rate is to boost the quality of Turkish Super League by attracting more European stars.
Back-to-back Super League champions Beşiktaş signed 32-year-old Spanish striker Alvaro Negredo, who had played for Spain’s Real Madrid and Valencia, and English Premier League title contender Manchester City.
Super League title contenders Galatasaray signed 32-year-old French striker Bafetimbi Gomis. During his career, Gomis played for French clubs Olympique Lyon and Olympique Marseille and England’s Swansea City.
Fenerbahçe added 33-year-old French winger Mathieu Valbuena, who has played for Olympique Marseille and Olympique Lyon.
Increasing brand value
In addition to Valbuena, Fenerbahçe strengthened their offense with 32-year-old Spanish striker Roberto Soldado. He is a former player of English club Tottenham Hotspur and Real Madrid. He has also played for Spain’s Valencia before moving to Tottenham.
Additionally, French left-back Gael Clichy joined Istanbul-based club Medipol Başakşehir in July 2017. The 32-year-old defender previously played for English Premier League clubs Arsenal and Manchester City.
“The regulations like this are needed for developing and supporting sports in Turkey and increasing brand value of the league”, Devecioğlu added.
Players in Germany, Spain, Italy and England, where level of competition is higher than the Turkish Super League, are paying more income tax than their co-workers in Turkey.
KPMG Football Benchmark’s video revealed that the expenditure of the Turkish club for a player, who earns net 1 million euros ($1.18 million) per annum, is 1.19 million euros ($1.41 million).
Meanwhile this figure in Germany tallies 1.9 million euros ($2.25 million). In Spain the cost is nearly similar to the one in Germany, as the figure is 1.91 million euros ($2.26 million). In Italy this figure has boosted to 1.97 million euros ($2.33 million) and it climbs to 2.12 million euros ($2.51 million) in England.
However, France is holding the record cost since a player in the French top division Ligue 1, who bags net 1 million euros per year, costs 2.74 million euros ($3.24 million) to his club.
Tax fraud claims
Devecioğlu also talked about tax fraud claims in Europe as several star players such as Barcelona forward Lionel Messi, Real Madrid star Cristiano Ronaldo and defender Marcelo and midfielder Luka Modric were accused of tax evasion.
“Last year Panama files were published. Barcelona striker Lionel Messi and his father, who is Messi’s agent, faced court over tax evasion claims for investing his income in offshore banks,” he added.
Messi was found guilty for exploiting his image rights that he earned in 2007, 2008 and 2009. Messi and his father Jorge Horacio were charged for defrauding Spain of 4.1 million euros ($4.85 million).
The court in Barcelona found out that the duo used tax havens in Belize and Uruguay.
Messi rejected tax evasion claims but the court gave him 21-month prison sentence. Later, a Supreme Court in Spain swapped the jail sentence with the fine.
The professor said insufficient legislative regulations have led to the formation of an informal economy in football. “Money laundering is still there in football and this cannot be controlled.”
ANADOLU AGENCY, ANKARA, PublishedDecember 27, 2017
Footballers ‘prefer’ Turkey due to low income tax rate
Turkey is one the most preferred countries among football players as the income tax rate in the country is lower than that in Europe, a professor said.
In December, the Turkish parliament approved a code that football players in Turkey’s Super Lig will be tied to 15 percent income tax until Dec. 31, 2019.
“So many European football players and managers prefer Turkey because of low tax rates,” said Sebahattin Devecioglu, associate professor at Faculty of Sports Sciences in Firat University.
He stated that the aim of lowering the tax rate is to boost the quality of Turkish Super Lig by attracting more European stars.
Back-to-back Super Lig champions Besiktas signed 32-year-old Spanish striker Alvaro Negredo, who had played for Spain’s Real Madrid and Valencia, and English Premier League title contender Manchester City.
Super Lig title contenders Galatasaray signed 32-year-old French striker Bafetimbi Gomis. During his career, Gomis played for French clubs Olympique Lyon and Olympique Marseille and England’s Swansea City.
Fenerbahce added 33-year-old French winger Mathieu Valbuena, who has played for Olympique Marseille and Olympique Lyon.
Increasing brand value
In addition to Valbuena, Fenerbahce strengthened their offense with 32-year-old Spanish striker Roberto Soldado. He is a former player of English club Tottenham Hotspur and Real Madrid. He has also played for Spain’s Valencia before moving to Tottenham.
Additionally, French left-back Gael Clichy joined Istanbul-based club Medipol Basaksehir in July 2017. The 32-year-old defender previously played for English Premier League clubs Arsenal and Manchester City.
“The regulations like this are needed for developing and supporting sports in Turkey and increasing brand value of the league”, Devecioglu added.
Players in Germany, Spain, Italy and England, where level of competition is higher than the Turkish Super Lig, are paying more income tax than their co-workers in Turkey.
KPMG Football Benchmark’s video revealed that the expenditure of the Turkish club for a player, who earns net 1 million euros ($1.18 million) per annum, is 1.19 million euros ($1.41 million).
Meanwhile this figure in Germany tallies 1.9 million euros ($2.25 million). In Spain the cost is nearly similar to the one in Germany, as the figure is 1.91 million euros ($2.26 million). In Italy this figure has boosted to 1.97 million euros ($2.33 million) and it climbs to 2.12 million euros ($2.51 million) in England.
However, France is holding the record cost since a player in the French top division Ligue 1, who bags net 1 million euros per year, costs 2.74 million euros ($3.24 million) to his club.
Tax fraud claims
Devecioglu also talked about tax fraud claims in Europe as several star players such as Barcelona forward Lionel Messi, Real Madrid star Cristiano Ronaldo and defender Marcelo and midfielder Luka Modric were accused of tax evasion.
“Last year Panama files were published. Barcelona striker Lionel Messi and his father, who is Messi’s agent, faced court over tax evasion claims for investing his income in offshore banks,” he added.
Messi was found guilty for exploiting his image rights that he earned in 2007, 2008 and 2009. Messi and his father Jorge Horacio were charged for defrauding Spain of 4.1 million euros ($4.85 million).
The court in Barcelona found out that the duo used tax havens in Belize and Uruguay.
Messi rejected tax evasion claims but the court gave him 21-month prison sentence. Later, a Supreme Court in Spain swapped the jail sentence with the fine.
The professor said insufficient legislative regulations have led to the formation of an informal economy in football. “Money laundering is still there in football and this cannot be controlled.”
Reseource http://aa.com.tr/en/sports/footballers-prefer-turkey-due-to-low-income-tax-rate/1015862
FIFA releases full Garcia report into corruption in 2018, ’22 World Cup bids
FIFA released the full contents of the Garcia report that examined alleged corruption in 2018 and 2022 World Cup bidding on Tuesday, one day after it was leaked to German newspaper Bild.
The 2014 report by independent ethics investigator Michael J. Garcia was once expected to be explosive and became a holy grail for FIFA critics who thought the votes that gave the World Cups to Russia and Qatar could be rerun.
Previously, FIFA had only published a 42-page summary of his findings, released by its then-ethics judge, Hans-Joachim Eckert. The move upset Garcia, who said the reduced document misrepresented his work.
TL 5B football economy to be discussed in Antalya
Worth almost TL 5 billion ($1.4 billion), Turkey’s football economy has grown fivefold in the last decade. With employment and added value, it has become one of the most dynamic sectors of the Turkish economy.
Now for the first time, the country’s football industry will become the subject of discussions at the Football Industry Forum and Exhibition (FIFEX) in Antalya from Jan. 8 to Jan. 10, 2018.
The forum is jointly organized by the Turkish Football Federation (TFF) and the Turkish Football Coaches Association (TÜFAD). FIFEX Coordinator Hür Dilber said that football is more than a sport in Turkey. The economic size of the football industry means it should be a matter of discussion. Revealing that Turkey’s football economy has grown fivefold in the last decade, Dilber said, “Football should be considered just like other industries that drive the Turkish economy.”
He noted that it was important for all parties to gather around the same table and join forces to increase Turkish football’s market share in the global arena. FIFEX will look to address that issue, Dilber said. Different institutions and companies involved with the industry, including field turf and artificial grass producers, construction companies, sports nutrition brands, sportswear companies, healthcare and software companies will join the FIFEX forum, he confirmed.
Dilber added that football industry investors would also be awarded at the FIFEX Football Industry Awards Ceremony on Jan. 9. The application process for the awards has begun through the FIFEX website. The awards will include 40 different categories, including best jersey design, best-equipped football facilities, best training software and best architectural design for a stadium
