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KPMG

COVID burdening top European clubs by massive losses

The second football season impacted by the coronavirus pandemic shows further disruption in the financial performances of the champions of Europe’s eight prominent leagues, according to the 6th annual edition of KPMG Football Benchmark’s “The European Champions Report”. The study reviews the most relevant business performance indicators of Manchester City FC, Atlético de Madrid, FC Bayern München, FC Internazionale, LOSC Lille, AFC Ajax, Sporting Clube de Portugal and Beşiktaş JK for the financial year which ended in May/June 2021.

The disruption the COVID-19 pandemic caused in football is clearly demonstrated by the massive losses – an aggregate net loss of almost half a billion euros – registered by the eight champions of the most prominent European leagues taken into account in our analysis. While the reopening of stadia and some major commercial deals signed recently may provide some optimism for the current and future seasons, the pandemic only magnified the financial sustainability issues and fragility of the football ecosystem on the whole.

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Football Clubs’ Valuation: The European Elite 2021

Little variation in the standing, but dramatic changes in the financial performance – the overall conclusions of the sixth annual edition of the “Football Clubs’ Valuation: The European Elite” report, which ranks the 32 most prominent European football clubs based on their Enterprise Value (EV). Indeed, Real Madrid remained the most valuable club, while FC Barcelona overtook Manchester United for 2nd place. However, mostly due to the devastating impacts of the coronavirus pandemic, for the first time in our annual reports, the aggregate EV of the top 32 clubs has decreased year on year.

Find out more details in our summary, or refer to the full report.

Key findings from the 2021 edition and the five previous valuation reports are presented in an interactive dashboard below. The dashboard can be put into full-screen mode by clicking the bottom-right icon and it’s possible to switch between pages by the navigation pane.

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FIFPRO Player Workload Monitoring (PWM) – new report on women’s workload

The new report reveals that women’s football (players, coaches, and the industry as a whole) suffer from a fragmented calendar, which does not contain enough competitive opportunities for talent development and industry growth. FIFPRO PWM demonstrates that this calendar fragmentation leads to long periods without play (“underload”) juxtaposed with shorter, but very intense periods under challenging conditions. The study covers a representative group of 85 female footballers from 6 major domestic leagues and includes club and national team matches. Report data have been sourced from the PWM platform and the research has been prepared in cooperation with KPMG Football Benchmark.

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Golf Participation Report for Europe 2018

The report, which provides invaluable figures regarding the supply and demand trends in Europe for 2017, is the latest of KPMG’s annual publications offering analysis and insights into Europe’s golf industry.

In last year’s report, KPMG’s research for 2016 demonstrated that the European golf market had continued to stabilize in terms of numbers of registered golfers and golf courses in operation. In 2017, this trend continued with no significant changes in the overall supply and demand figures for Europe, although some countries did record noticeable changes.

When taking a closer look at Europe’s golf markets, 76% of local golf associations indicated that the level of participation in their country in 2017 had either stabilized or increased. The remaining 24% of European markets still experienced some decline, including key markets such as England, Scotland, Ireland and the Netherlands. The overall participation rate for Europe has remained stable since 2015.

The research shows that the number of registered golfers and affiliated golf courses in Europe slightly decreased, by 0.8% (-34,925) and 1.0% (-71) respectively.

Based on our survey, the gender mix of registered golfers hasn’t changed since 2016, which means golf is still a male dominated sport (67%) in Europe. The Golf Participation Report for Europe in 2018 also focuses on European professional players and provides some insights about the distribution and number of registered professionals. Same as in the last four years, KPMG has put together the relevant data compiled directly from the respective golf associations across the old continent

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The Player Trading Game 2017

Only one year ago, the whole football world was stunned when Manchester United FC broke the transfer record by signing Frenchman Paul Pogba for EUR 105 million. Despite being considered by many as a disproportionate and unsustainable trend, this summer we have witnessed a further pull of the financial muscle exercised by clubs.
KPMG´s inaugural edition of “The Player Trading Game 2017” focuses on the top 20 European football clubs in terms of player trading.

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THE EUROPEAN ELITE 2016

Starting from the premises of the Revenue Multiple used in corporate finance valuations, KPMG professionals developed a formula to provide an indication of the EV of the most prominent European football clubs. “Football Clubs’ Valuation: The European Elite” is an analysis undertaken by the Football Benchmark team of KPMG’s Sports practice that provides an indication of the enterprise value (EV) of the most prominent European football clubs as at 1 January 2016.

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