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PwC’s Sports

Sports Industry Outlook 2022

The ninth edition of PwC’s Sports Outlook for North America reflects the resurgence of in-person sports amid the ongoing pandemic and the acceleration of many key trends that continue to shape the business of sports. This year, PwC offers 10 predictions about the hottest issues facing the sports industry.

Inside this year’s report:

Sports betting

M&A
Resurgence of live audiences
Sports documentaries and reality TV 
Sponsorships
Fan-created content
Mixed reality

We also offer expanded playbooks for sports executives on three key areas to examine in 2022 and beyond, including NFTs and digital assets, smart venues and media rights. These new playbooks combine with last year’s deep dives on revenue strategies, sports betting and DEI to provide extended POVs on critical areas for sports business growth.

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Sports industry: system rebooting PwC’s Sports Survey 2020

In this particularly turbulent time for our sector marked by COVID-19, we’re pleased to have gathered the views of 780 industry leaders coming from 50 countries – a record number of respondents for the second year in a row.

As expected, the fifth edition of the PwC’s Sports Survey closely reviews the short- and long-term consequences of a crisis unprecedented in the history of modern sport. Against this backdrop, we’ve delved into the rapidly evolving sports media ecosystem, as well as the opportunities and challenges of emancipating esports as a new discipline alongside its physical equivalent.

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PwC’s Sports Survey 2016

As the sports industry continues to navigate choppy waters, its ongoing growth is becoming increasingly dependent on its ability to adapt to the global megatrends that are shaping business decisions around the world.

In order to gauge the mood among leading international sports federation executives, we conducted a survey that assesses the extent to which demographic and social change, shifts in global economic power and technological advances are affecting decision-making in the sports industry.

The key findings of the survey include the fact that leading sports executives remain largely optimistic in the face of the many threats faced by the sports industry, are increasingly investing in digital solutions, and see the Asia Pacific region as the industry’s priority growth area.

CaptureSportFor more information, the full set of findings of the survey and the insights that we were able to derive from them are summarized and accessible in our report, entitled PwC’s Sports Survey 2016.

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