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Sebahattin Devecioğlu

Whitepaper: 5G in Sports

Technology is ever evolving: new devices, new means of distribution, new standards. The latest mobile connectivity standard 5G enables a fundamental change of how content will be produced, distributed, consumed and augmented in the future.

As an innovation leader in professional sport, the DFL observes and also drives this development with a high level of excitement, as sports will play a major role within this process. We are sharing our knowledge in this area in a comprehensive 28-page whitepaper of interest to the entire sport.

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The Digital Fan Engagement Journey – Beijing 2022 & Beyond

The sports industry is welcoming a new wave of fan-engagement technologies to the table – including most recently the immersive and cloud-based video-generation tools introduced at the Beijing 2022 Olympic Winter Games – and is shaping the lens through which fans want to watch global sporting events.

In this report, entitled ‘The Digital Fan Engagement Journey – Beijing 2022 & Beyond’, we highlight the importance of the fan journey, from fan engagement to fan monetization.

We analyzed key success stories from the Beijing 2022 Olympic Winter Games and the Olympic Movement, from the International Sky Federation (FIS) launching ‘Ski Race Genie’ – the first live fan engagement app dedicated to winter sports – in January 2022, to the high-tech wearable technologies that played an advanced role at Beijing 2022.

The report consists of four different chapters, that guide the reader through the main considerations, success stories and practical steps to take forward:

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SportsTech Landscape Report 2022

After the last two years, the sports world is dealing with a whole new playbook. Innovative technologies are changing the way we enjoy sports. Our SportsTech Landscape Report 2022 analyzes:

How innovation shapes investment
How athlete physical and mental health are fueling major brands
And how NFTs, NIL, and the metaverse are building a new future for sports and games

 With a theme of “re-emergence,” our annual research report includes insights from thought leaders at Comcast NBCUniversal, NBC Sports, Sky Sports, GOLF, NASCAR, WWE, PGA Tour, and more.

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THE ECONOMIC IMPACT OF SUPER BOWL LVI

A new report issued by Micronomics Economic Research and Consulting, outlines significant qualitative and quantitative gains for Los Angeles when Los Angeles hosts Super Bowl LVI at the new SoFi Stadium in the City of Inglewood. The region can expect as much as $477.5 million in total economic upside, including thousands of new job opportunities in the event production and hospitality sector plus major contracts for regional businesses, according to new economic projections released today. The influx of visitor spending around the numerous events leading up to the Big Game on Feb. 13, 2022, could be a turning point in the region’s economic recovery from the COVID-19 pandemic, especially for small businesses and industries hit hard by the pandemic like restaurants and hotels, the report finds.

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Premier League confirmed by report 2022

A new study by EY highlights how the Premier League and its clubs have continued to generate widespread benefits for the economy, society and the entire football pyramid, despite the significant challenges presented by COVID-19.

The analysis reveals that Premier League football contributed £7.6billion to the UK economy during the 2019/20 season, which was suspended for more than three months due to the pandemic. Clubs’ economic activity has grown by 840 per cent since the 1998/99 season.

The League and its clubs generated a total tax contribution of £3.6bn to the UK Exchequer in 2019/20, £1.4bn of which was accounted for by Premier League players. The total tax contribution underpinned by clubs has increased by £3.1bn since 1998/99.

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COVID burdening top European clubs by massive losses

The second football season impacted by the coronavirus pandemic shows further disruption in the financial performances of the champions of Europe’s eight prominent leagues, according to the 6th annual edition of KPMG Football Benchmark’s “The European Champions Report”. The study reviews the most relevant business performance indicators of Manchester City FC, Atlético de Madrid, FC Bayern München, FC Internazionale, LOSC Lille, AFC Ajax, Sporting Clube de Portugal and Beşiktaş JK for the financial year which ended in May/June 2021.

The disruption the COVID-19 pandemic caused in football is clearly demonstrated by the massive losses – an aggregate net loss of almost half a billion euros – registered by the eight champions of the most prominent European leagues taken into account in our analysis. While the reopening of stadia and some major commercial deals signed recently may provide some optimism for the current and future seasons, the pandemic only magnified the financial sustainability issues and fragility of the football ecosystem on the whole.

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Wearable technology in health care: Getting better all the time

Smartwatches and wearable medical devices help people monitor their health 24/7. Their impact could increase if doctors trust their utility and people feel their data is secure

Advances in sensors and artificial intelligence (AI) are helping millions detect and manage chronic health conditions and avoid serious illness on devices small enough to be worn on a wrist or penny-sized patch. Deloitte Global predicts that 320 million consumer health and wellness wearable devices will ship worldwide in 2022 (figure 1). By 2024, that figure will likely reach nearly 440 million units as new offerings hit the market and more health care providers become comfortable with using them. These numbers include both smartwatches, which are marketed to and purchased by consumers, and medical-grade wearables—typically called “smart patches”—which are often prescribed by health care professionals but are increasingly becoming available off the shelf.

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TOP 50 SPORTS BUSINESS TWITTER FOLLOWS FOR 2022

Welcome to 2022 (and back to reality)!

Before we get started on another trip around the sun, we just wanted to take a minute to thank you for making JohnWallStreet by Sportico a part of your morning routine. (And for those reading for the first time, you can sign up for the free newsletter here.)

As has become tradition, we start the New Year by shining a spotlight on 50 individuals who help to make the Twitter experience a worthwhile one for sports business professionals. In an effort to spread the love around (and grow your list of smart follows), we kept just 10 of our favorite Tweeters from the 2021 compilation. Those individuals are represented in bold below.

Presented in alphabetical order and without further ado, the Top 50 Sports Business Twitter follows of 2022:

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THE IMPACT OF CORONAVIRUS PANDEMIC LOCKDOWNS ON SPORTS ECONOMICS

Coronavirus named Coronavirus 2019-nCoV or (Covid-19) by the World Health Organization (WHO) has spread to all corners of the globe, disrupting many aspects of day-to-day life. The pandemic has led nations to implement stringent social distancing measures to prevent the spread of the virus; these include stay-at-home advice, closures to schools and businesses and a pause to everyday social life to reduce close contact among people. Sport is no exception: livelihoods in the sector have been severely disrupted; gym, leisure, sport and recreational facilities have shut down; professional and community sport is suspended; and major events have been cancelled. Studies show that this has many economic and social repercussions, with the sports and tourism sectors effectively shutting down, and the strictest lockdown measures.

This study aimed at the impact of coronavirus epidemic lockdowns on the sports economy.

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Global Report on Corruption in Sport 2021

The Global Report on Corruption in Sport has been prepared by the Corruption and Economic Crime Branch (CEB) of the United Nations Office on Drugs and Crime (UNODC). UNODC wishes to express its gratitude to the Governments of Norway and the Russian Federation for their generosity in providing funding for the development of this report. The Conference of the States Parties to the United Nations Convention against Corruption (UNCAC) held its eighth session in Abu Dhabi, from 16 to 20 December 2019. During this session, the Conference adopted resolution 8/4 on Safeguarding Sport from Corruption which requested the United Nations Office on Drugs and Crime (UNODC), inter alia,

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