SPECIAL RELATIONSHIP
DO THE US AND UK REALLY LOVE EACH OTHER’S SPORTS – OR ARE WE JUST BEING POLITE?

Welcome to our special report on the US/UK ‘Special Relationship’– the sporting version.

This new SMG Insight report reveals for the first time the data driving the efforts of the NFL and soccer to build audiences on foreign soil.

The Special Relationship report looks at how the differences between British and American sports fans are steering the sports’ strategies to break into one another’s home markets.

It offers a unique trove of data and analysis for every sport looking to grow its footprints beyond home turf, examining factors as broad as fantasy sports, Title IX, season scarcity, soccer moms and commercial deals across both sides of the Atlantic.

Complete the form on the right and download your copy of the Special Relationship report.