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sports

Taking Sports to Space: The Space Games Federation

The Space Games Federation offers the human race the unprecedented opportunity to engage in a unique fusion of Space and Athletics. By providing structure and regulation, resources to test and explore, and access to world-class experts, SGF seeks to bridge the gap between earth and space in the spirit of competition, fun, and community.

SGF is composed of experts in the space, sports and entertainment industry, featuring influential leaders and thinkers that are driving the growing mainstream popularity of space. The team collectively envisions the past, present, and future of the space industry as invaluable to the human experience, and aims to marry entertainment and education — e.g, edutainment — to make this experience accessible to the

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HOW TO INVEST IN SPORTS TEAMS

The contents of this article are not intended as a recommendation to buy or sell any securities.

In a difficult year across the globe, sports shined through like never before in 2020, conforming to new safety measures in order to provide live entertainment for a world largely stuck at home. Between the UFC creating Fight Island and the NBA forming a playoff bubble at the ESPN Wide World of Sports Complex in Orlando, teams and leagues worked together in new ways in order to salvage what they could of their seasons. With this, many fans undoubtedly strengthened their affinity toward sports and their favorite team(s) as they were a way to momentarily escape the harsh realities of the pandemic.

While television viewership was down, some may attribute this to the vast amount of sports offerings that became available concurrently throughout the year. No matter what the numbers tell, sports were a mental break for many in 2020. The Masters in November? Unusual, yes, but we welcomed any distraction from COVID-19 with open arms. The NFL and the NFLPA’s collaboration on testing and social distancing efforts proved highly successful in the face of the pandemic, as the 2020 season did not have any cancellations.

Now we are getting back to some sense of normalcy in sports. The Masters are back in April and the MLB started its season on time. Oddly enough, it will be a relief to see a game postponed due to inclement weather and not pandemic-related issues. With COVID headwinds largely in the rearview mirror for sports, the market appears primed to continue its growth trajectory.

NPD Group predicts the global sports market will be worth $626 billion by 2023 – a 33% increase from $471 billion recorded in 2018.

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The Future of Sports Cryptocurrencies and Blockchain Technology

Sports as an industry has realised the potential that cryptocurrencies and blockchain technologies can bring to further monetise fan engagement, attract sponsors and engage a global market in ways that were unimaginable decades ago. Passionate fans, each a citizen of digital technology, consume sports and related content beyond the actual duration of a match. Teams, clubs and sporting bodies are innovating to survive in the new digital age and meet fan expectations.

With the limitations brought upon the industry due to the COVID-19 pandemic, the sports industry has responded and devised new strategies to ensure clubs and fans remain connected in a socially distanced world. The industry has recognised that blockchain is capable of revolutionising revenue streams and the fan experience through increased crypto-sponsorships, fan tokens, non-fungible tokens (“NFTs”) or even by entrance of blockchain providers into the market.

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The Impact of Technology on The Future of Winter Sports, in times of COVID

A new independent Delphi study of 53 winter sports experts*, entitled ‘The Impact of Technology on The Future of Winter Sports, in times of COVID’, commissioned by Mastercard, and led by Prof. Dr. Sascha L. Schmidt from WHU Centre for Sports and management has found that COVID-19 is set to accelerate the winter sports industry into a technological revolution by 2025.

Data has highlighted that globally, digitalisation has been catapulted forwards with 5-years’ worth of adoption happening within an eight-week period. This is being reflected within the winter sports industry, as experts predict that COVID-19 will accelerate digital growth.

The change in tactics for the industry is surprising as historically, technology and skiing have had a tumultuous relationship as people look to the slopes for a ‘closer to nature’ experience. By 2025, however, experts predict that the pandemic will have a major impact on three key areas of technology; training, preparation and recovery decisions for athletes (54%), general convenience for skiers including holidaymakers (56%) and optimisation of ski lift technology to minimize the spread of viruses (41%) 

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EURO on OR in Sports : Sports Economics

31st European Conference on Operational Research – EURO 2021

“EURO stream on OR in Sports”

“Sports Economics”

11-14 July 2021 in Athens, Greece

https://euro2021athens.com

We would like to invite you to submit an abstract to the “OR in sports” stream:

Session on “SPORTS ECONOMICS”

This session provides researchers with an opportunity to present theoretical, empirical, and policy-oriented research on with a quantitative/analytic component: Sports Economics, Sports Finance, Sports Marketing, Sports Sponsorship, Sports Tax, Sports Math, Sports Industry, Sports Sector, Sports Technolgy, …

You can do this by going to the abstract submission page

https://www.euro-online.org/conf/euro31

and use the following invitation code: ac3a23a2

(The Conference is international and purely English spoken)

(Abstracts are 1,500 characters at most)

The deadline for abstract submission is February 28, 2021

The author registration deadline is May 16

Contributions to the OR in Sports stream that do not cover sports economics can be submitted to the abstract submission page using the following invitation code: 09d2f244

Please feel free to distribute this invitation to other researchers you think may have an interesting story to present at EURO on OR in Sports

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50 Most Marketed Brands Report

Chasing Sponsorship Value
An inside look at the top brands in sports, how they got there, and what they could do even better

This report from Hookit dives into the methodology used to rank SportsPro’s 50 Most Marketed Brands, the trends in sponsorship including the impact of COVID-19, and how to use the data as a sports marketer.

In addition to a look at where the value comes from in the world of sports, the report breaks down the metrics inside 4 key industries: Apparel & Accessories, Automotive, Beverage, and Financial Services. Each section contains tips on how to evaluate, benchmark, and optimise your sponsorship portfolio.

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PwC’s Sports Survey 2019

In it’s fourth edition, PwC’s Sports Survey collected the views of 580 industry leaders coming from 49 countries on growth expectations and a wide range of strategic and organisational topics. While assessing the overall state of the industry, this year’s edition zones in on three important themes: the need for innovation within established sports organisations, the value of direct-to-consumer media distribution and the role of sports federations going forward.

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Introducing “Leveraging Intellectual Property in the Global Sports Economy”

A strong global IP system is what any sports fan would call clutch. Strong IP protections have the power to transform a person kicking a ball on a dirt field into a professional athlete kicking a ball under the lights of a multi-million dollar stadium filled with thousands of fans in identical jerseys waving to millions of viewers watching on screens around the world. In short, strong IP protections transform sports into a commercially productive asset.

The global market for sporting events alone in 2014 was valued at $80 billion, with a forecast 7% growth rate. The addition of sporting goods, apparel, equipment, and health and fitness spending brings that value to $700 billion. Building on these numbers and more, our new study, “Leveraging Intellectual Property in the Global Sports Economy,” quantifies sports as an asset worth 1% of global GDP

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Where the Money is Going: The Future of Sports Entertainment

We are pleased to introduce our 2019 report on the future sports entertainment.

Of all the innovations in sport, OTT streaming will arguably have the most significant impact. Millennials and Generation Z aren’t watching less sport content, a commonly held view in the industry, but the mechanisms upon which they engage with that content is changing.

In this report, we dive into the specifics of how consumer expectations are changing, where this is influencing strategy decision-making and spend from operators, why investment into the fan experience directly affects subscriber acquisition ROI and what will be the driving forces behind serious investment into OTT by sports content rights owners.

Click here to access and download the report.

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ISPESCONGRESS2019

The second of the Ispescongress (International Physical Education, Sport, Recreation and Dance Congress), which was hosted by Nişantaşı University in İstanbul for the first time, will be hosted by Alanya Alaaddin Keykubat University on April 20-21, 2019.

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