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SportsIndex

SportsIndex 2017 Annual Report

Welcome to the SportsIndex 2017 Annual Report, the fourth in a series of annual reports comparing the UK general public’s perception of 60 leading domestic and international sports events.

Covering 17 sports sectors simultaneously, SportsIndex measures all 60 events across a comprehensive range of 16 metrics on a daily basis, including buzz, impression, quality, reputation, brand awareness and consideration.

SMG Insight’s report ranks events by their buzz score – the net difference between the amount of respondents hearing positive news and those hearing negative news about an event during the course of the year. In-depth analysis and year-on-year comparisons provide a detailed picture of where each event sits in the current sporting landscape, whilst the ‘Summary by Sport’ section examines the results by sporting category

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