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Sponsorship in the Financial Services industry 2018

The Financial Services industry has a long history in terms of its relationship with sport through sponsorship. With close to a billion dollars spent on sponsorship deals between financial services firms and rights holders, Sportcal Sponsorship has examined the Financial Services sector, focusing on 30 key brands responsible for over $1tn worth of revenue.
The Financial Services industry has a long history in terms of its relationship with sport through sports sponsorship. As part of a trillion-dollar industry, financial services firms have traditionally had the means to partner with the world’s biggest sporting properties. This natural affiliation has led to almost every major sporting property being associated with the financial services sector in some way.

While the 2008 financial crash led to a change in regulations, ultimately impacting the way financial services companies operated, many still use sports sponsorship as a means of telling their brand story and rebuilding the trust that many lost in the sector.

Using title sponsorships with the biggest sports as a means of driving name recognition to the use of brand ambassadors to present a more human face, the financial services industry has long been a key player when it comes to sports sponsorships.

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