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A new report issued by Micronomics Economic Research and Consulting, outlines significant qualitative and quantitative gains for Los Angeles when Los Angeles hosts Super Bowl LVI at the new SoFi Stadium in the City of Inglewood. The region can expect as much as $477.5 million in total economic upside, including thousands of new job opportunities in the event production and hospitality sector plus major contracts for regional businesses, according to new economic projections released today. The influx of visitor spending around the numerous events leading up to the Big Game on Feb. 13, 2022, could be a turning point in the region’s economic recovery from the COVID-19 pandemic, especially for small businesses and industries hit hard by the pandemic like restaurants and hotels, the report finds.

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Super Bowl LI-2017

The New York Times estimates that the average cost of a 30-second ad at this year’s game will be roughly $5 million, up 4.1 percent from last year. Of course, it’s no big secret why companies spend an insane amount of money for Super Bowl air time. Last year’s Super Bowl audience for CBS Corporation CBS was the third-largest in television history at 111.9 million. This year’s ratings should easily once again eclipse the 100 million mark.

But the value of a Super Bowl ad extends beyond the number of viewers the big game draws. Over the years, advertisers have frequently used the Super Bowl as a platform to air their best, newest, most unusual and/or most powerful commercials. While TV viewers may largely ignore commercials during a typical telecast, many Super Bowl viewers consider the commercial breaks as entertaining as the game itself.

Finally, a Super Bowl commercial makes a strong statement about a brand’s legitimacy. If a company can afford a Super Bowl ad, it projects an impression of success and quality.

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