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The World Players

COVID-19: Time for Sport to ‘Build Back Better’

World Players Association sets guiding principles to support the recovery and rebuilding of the global sport industry

(Nyon, Switzerland, 14 October 2020) – The World Players Association today launched six key principles to guide the global sport industry in the herculean task of recovering and rebuilding from the COVID-19 pandemic. The multi-billion-dollar industry – which accounts for up to one percent of global gross domestic product – has been acutely impacted by the crisis due to the widespread restrictions on mass gatherings and the closure of international and domestic borders.

Since being initially shut down in February 2020, the global sport industry has understood that it must lead by example given that COVID-19 is, first and foremost, a public health crisis. Sports bodies, leagues and player associations have worked closely with governments to negotiate incredibly complex health and economic protocols and agreements that have enabled professional leagues of wide-ranging scale to return to play. The pandemic has also revealed underlying vulnerabilities in the economy of professional sport, including low levels of liquidity despite almost three decades of unprecedented growth.

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