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UEFA Annual and Financial Reports 2020/21

UEFA’s latest Annual and Financial Reports both offer timely reminders of how the European body applies the values of the European sports model at all levels of the football pyramid.
The European sports model forms the foundations on which most of our continent’s sports institutions, organisations and governing bodies are built. Its pyramid structure works on the premise that revenue generated at the top by professional competition is reinvested back into the game at all levels. It also recognises the sport’s contribution to society beyond the pitch, whether through education, innovation, sustainability or breaking down barriers.The 2020/21 editions of both our Annual and Financial Reports (plus the Financial Report annex) are packed with data, stories and graphics that show how UEFA lives the values of this model in every aspect of its mission.

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UEFA Club Licensing and Financial Sustainability Regulations 2022

The new football earnings requirements are an evolution of the existing break-even requirements and will bring greater stability to club finances. To ease the implementation for clubs, the calculation of football earnings is similar to the calculation of the break-even result. While the acceptable deviation has increased from €30 million over three years to €60 million over three years, requirements to ensure the fair value of transactions, to improve the clubs’ balance sheet, and to reduce debts have been significantly strengthened.

The biggest innovation in the new regulations will be the introduction of a squad cost rule to bring better control in relation to player wages and transfer costs. The regulation limits spending on wages, transfers, and agent fees to 70% of club revenue. Assessments will be performed on a timely basis and breaches will result in pre-defined financial penalties and sporting measures.

The new regulations will come into force in June 2022. There will be gradual implementation over three years to allow clubs the necessary time to adapt.

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BRAND FINANCE FOOTBALL 50/2021

The failed European Super League (ESL) project has dented the brand strength of the 12 founding clubs and knocked over €600 million off their total brand value, according to the latest Brand Finance Football 50 report, which ranks the top 50 most valuable and strongest football club brands in the world every year.

The ESL announcement visibly damaged the brand strength of the 12 clubs involved, causing an average decrease in their Brand Strength Index (BSI) score of -3.0 points.

The Brand Strength Index (BSI) is a balanced scorecard of brand metrics used by Brand Finance to benchmark the power of brands to drive success for the business. For football clubs, this scorecard includes market research among fans, rating clubs across a range of attributes, including strong heritage, the club is well run, and the owners care for the fans.

As well as damaging the strength of the 12 founding clubs’ brands, the ESL proposal has also knocked €606 million off the total brand value of the clubs, equating to a 6% year on year decrease. Weaker brands see reduced forecasts for their commercial and sponsorship success.

Before the plans collapsed, Brand Finance calculated that the ESL could have stripped €2.5 billion – or 25% of the total – in brand value from the 12 clubs. Although much of this damage has been averted, the impact on the perceptions of all stakeholders is still significant.

The results can already be seen, with Liverpool losing the sponsorship of Tribus Watches and Manchester United being said to have missed out on a £200 million deal from locally based The Hut Group.

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UEFA Avrupa Konferans Ligi

UEFA Avrupa Konferans Ligi kupasını açıkladı.  Önümüzdeki sezon 2021-2022’de yepyeni bir UEFA kulüp müsabakası başlayacak.

  Yarışma 2021-2024 dönemi boyunca devam edecek. Bu Yeni yarışma Perşembe geceleri UEFA Avrupa Ligi ile birlikte oynanacak ve daha fazla takıma Avrupa ödüllerini kazanma şansı vermeyi hedefliyor. UEFA Avrupa Konferans Ligine katılan takımlar, UEFA’nın yeni bir kupası için mücadele edecek.

UEFA Avrupa Konferans Ligi daha fazla oyuncuya futbol kariyerlerini geliştirmeye yardımcı olabilecek ve Avrupa futbolunu deneyimleme şansı vermenin yanı sıra, yarışma aynı zamanda kulüplere bir Avrupa kupası kazanma şansı da verecek. 

UEFA Avrupa Konferans Ligi, pazarlama açısından UEFA Avrupa Ligi ile yoğun bir şekilde iç içe geçecek ve iki yarışmanın marka kimlikleri aynı ailenin parçası olacak. 

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UEFA’ nın Pandemi Raporu

Avrupa futbolu, COVID şokuna direnmede güç ve dayanışma gösteriyor

UEFA, Avrupa kulüp futbolu üzerine yıllık kulüp lisans karşılaştırma raporu olan The European Club Footballing Landscape raporunun on ikinci sayısını yayınladı.

Rapor, Avrupa futbol finansmanı ortamına en geniş kapsamlı ve kesin derinlemesine incelemeyi sunarken, bu yılki baskı, salgının Avrupa futbolunu nasıl etkilediğine dair ilk güvenilir ve derinlemesine incelemeyi sunuyor.
Rapor, Avrupa futbolunun tüm seviyelerindeki kulüplerin 2019/2020 ve 2020/2021 mali yıllarında 9 milyar Euro gelir kaybının olacağını tahmin edildiğini gösteriyor.

Raporun önsözünde, UEFA Başkanı Aleksander Čeferin “Geçen yılki raporda, Avrupa futbolunun güçlü, birleşik, dayanıklı ve yeni zorluklara hazır olduğunu söylemiştim. Ancak kimse, en büyük zorlukla yüzleşmek zorunda kalacağımızı tahmin edemezdi. Modern zamanlarda futbol, spor ve toplum. Bununla birlikte, neredeyse on yıllık mali fair play düzenlemeleri sayesinde, salgın öncesinde Avrupa futbolu daha iyi mali durumda olamazdı. ” şeklinde ifadeler yer vermektedir.
Bu raporun da gösterdiği gibi, en iyi bölüm kulüp gelirlerinin artması : yıllık % 8,2’lik büyüme ile 711 üst düzey kulüp, 2019’da gelirlerine 1,9 milyon € eklerken, işletme karları şimdiye kadar kaydedilen en yüksek ikinci ve kulüp nakit rezervleri ve bakiyesi oldu.

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Avrupa Süper Lig Ekonomisi

Sebahattin Devecioğlu- 20 Nisan 2021 Avrupa’nın en büyük futbol kulüpleri (AC Milan, Arsenal, Atlético Madrid, Chelsea, Barcelona, ​​Inter Milan, Juventus, Liverpool, Manchester City, Manchester United, Real Madrid, Tottenham ) Şampiyonlar Ligi ile rekabet edecek ve onun varlığını tehdit edecek yeni bir haftaortası turnuvası olan Avrupa Süper Lig’i (ESL)  kurdu.

18 Nisan 2021 tarihinde dünyanın en zengin ve en ünlü futbol kulüpleri  Avrupa kulüp yarışması kurduklarını duyurdular. Aylarca süren gizli görüşmelerin ardından, İspanya’da Real Madrid ve Barcelona’nın da aralarında bulunduğu ayrılık ekipleri; İngiltere’de Manchester United ve Liverpool; ve İtalya’da Juventus ve AC Milan planlarını doğruladılar. En az üç kurucu üye daha eklemeyi, ligi mevcut Şampiyonlar Ligi ile doğrudan rekabete sokacak hafta ortası maçları düzenlemeyi ve “mümkün olan en kısa sürede” oyuna başlamayı planladıklarını söylediler. 

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Futbolun Kaderini “Futbol Şûrası” Belirlesin

TFF. Yönetim Kurulu Küresel Salgın Koronavirüs (Covid-19) sürecinde Profesyonel Futbol Liglerinin devamı konusunda alacağı tarihi kararı ; Yasal Düzenlemelerdeki yetkilerine dayanarak en kısa zamanda Genel Kurulu Olağan Üstü toplantıya çağırarak veya kanunun TFF yönetimine vermiş olduğu yetkiye dayanarak; Futbolun içerisinde yer alan tüm paydaşların yer aldığı, “Futbol Şûrası” ndan çıkacak ortak sonuç, futbol kamu vicdanın kararı olarak Türk Futbol tarihine geçecek ve futbol ile ilgili herkesimi memnun edecektir.

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European Club Footballing Landscape Report.

Benchmarking report highlights profits and polarisation. UEFA has released the 11th edition of the European Club Footballing Landscape report Thursday 16 January 2020 UEFA has released the 11th edition of the European Club Footballing Landscape report, its annual club licensing benchmarking report on European club football. Please download the report here The latest report details […]

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The UEFA Compliance and Investigation Activity Report 2017–2019

The UEFA Compliance and Investigation Activity Report 2017-2019 looks back at two intensive years of club licensing and financial fair play monitoring activities – and highlights positive financial trends in European club football.
The UEFA Compliance and Investigation Activity Report 2017–2019, published this week and available here on UEFA.com, reviews another two seasons of club licensing and financial fair play monitoring by UEFA.

The fifth edition of this comprehensive report reviews in detail the monitoring activities of the Investigatory Chamber of the UEFA Club Financial Control Body (CFCB) with regard to UEFA’s club licensing system and financial fair play for the 2017/18 and 2018/19 seasons.

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UEFA Club Competition Landscape Report 2019-2020

The inaugural edition of the UEFA Club Competition Landscape Report takes a detailed look at the 80 clubs who will take part in the group stages of the 2019/20 UEFA Champions League and UEFA Europa League.

Produced by UEFA’s Intelligence Centre – created in 2017 to assist policy-makers and decision-takers in making informed judgments – the publication is packed with data, research and analysis. It shows the trends among these clubs, both in terms of on-field performance and off-the-pitch benchmarks.

The report is a much more boutique publication than the UEFA Intelligence Centre’s now established annual Benchmarking report, and its narrower scope on the 80 clubs in the club competition group stages this season allows for a more agile and up-to-date report.

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