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Winter

The Impact of Technology on The Future of Winter Sports, in times of COVID

A new independent Delphi study of 53 winter sports experts*, entitled ‘The Impact of Technology on The Future of Winter Sports, in times of COVID’, commissioned by Mastercard, and led by Prof. Dr. Sascha L. Schmidt from WHU Centre for Sports and management has found that COVID-19 is set to accelerate the winter sports industry into a technological revolution by 2025.

Data has highlighted that globally, digitalisation has been catapulted forwards with 5-years’ worth of adoption happening within an eight-week period. This is being reflected within the winter sports industry, as experts predict that COVID-19 will accelerate digital growth.

The change in tactics for the industry is surprising as historically, technology and skiing have had a tumultuous relationship as people look to the slopes for a ‘closer to nature’ experience. By 2025, however, experts predict that the pandemic will have a major impact on three key areas of technology; training, preparation and recovery decisions for athletes (54%), general convenience for skiers including holidaymakers (56%) and optimisation of ski lift technology to minimize the spread of viruses (41%) 

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