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womensport

Women’s sports gets down to business 2021

Slowly but surely, the gender gap in men’s and women’s sports revenue is beginning to close. But the entire sports industry should invest in creating more opportunities for women’s sports if it is to prove its commercial worth.

Deloitte’s TMT Predictions reports have historically required a base level of a billion dollars in revenue before an emerging industry would be considered for inclusion. On this basis, the global women’s sports industry (excluding mixed events),1 measured by the aggregate of TV rights, sponsorship, and matchday (live-event) revenues, is unlikely to qualify in 2021.

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Content is Queen

2019 has been an amazing year for women’s sports. Ongoing advancements in digital technology and rising demand for video content have changed the game.

Incorporating the views of over 300 sports professionals, we’ve teamed up with Imagen to explore the relationship between content distribution, technology and the rise of women’s sports in our new whitepaper.

Discover upcoming industry trends from the results of our survey and an easy to follow 5-step guidsiders including:

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