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WorldEconomicForum

Exploring the link between sport and economics

Further understanding sports and their link with economics can increase our knowledge of how to use sports in economic development. Much of the sports industry, which can be valuable in promoting social change, has not been given so much attention. Grassroot sports in particular have a lot of potential and support the creative side of economies. In the words of the World Economic Forum, “In general, the category of Sport that can benefit society most is actually not receiving the appropriate levels of support from various stakeholders; however, this could change should the Creative Economy find both economic and social value in investing more in grass roots Sport, where innovative partnership models between the public and private sectors could be effective.”

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