The Most Attractive Employers in Sport 2022

The Most Attractive Employers in Sport 2022

The American sporting goods giant Nike also kept the same position as the previous year (4th), while the National Basketball Association (NBA) climbed four places to clinch a position in the Top 5 Overall.

The study surveyed more than 1,600 people from all continents, with the majority already working in sports, and asked them a simple question: “If you could choose to work anywhere in sports, where would that be?”. At first, the respondents chose organizations divided into ten categories and, in the end, they indicated one single preferred choice, overall – the “Employer of their Dreams”.

Despite a few changes in positions, the Top 20 ranking, in the category Overall, had only three new entries, compared to 2021. Manchester City Football Club (16th), FIBA (17th), and Ferrari (20th) replaced The Premier LeagueAC Milan, and the ATP Tour as the respondents’ top 20 favorite places to work in sports.

The publication also features rankings of the most attractive employers in sports divided into the following categories: Football Clubs, Sports Teams (other than Football), Sports Teams in the USA, Sports Leagues, Sports Governing Bodies, Event Organisers, Sports Marketing Agencies, Sponsors, Sporting Goods Companies and Sports Tech.

Additionally, the report presents the aspects that candidates rate as most important when deciding where they would like to work.

In terms of types of organizations, sports professionals showed a preference for the excitement of working at a sports team (32% of the responses). Governing bodies (24%), Event Organisers (15%), and Sports Leagues (11%) follow. Sports Marketing agencies, sponsors, and sporting goods brands were also named as places candidates would prefer to work.

– More about The Most Attractive Employers in Sport 2022
The survey was conducted from 20 December 2021 to 15 March 2022 and had more than 1,600 respondents, from 111 countries, with 90% having at least a bachelor’s degree and 63% with postgraduate education, while 79% already work in sports. Detailed demographic data is available in the report.

The Most Attractive Employers in Sport 2022


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