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To the Sports Marketing Universe

Sports Marketing & Strategic Brand Management
Welcome To the Sports Marketing Universe  As a proud Canadian and open to the world, I invite you to browse at your leisure through the different sections and become part of the discussion on sports marketing & sports business.

It is my pleasure to introduce you to this website, dedicated to my involvement in and contribution to the growing area of sports marketing & sports business.

I have published extensively in several outlets, for both academics and practitioners. You will find on this website a sample of my contribution.

   Sports Marketing   Strategic Brand Management  Successful Internationalization

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