Most Marketable Athletes of 2022

Most Marketable Athletes of 2022

Most Marketable Athletes of 2022

SportsPro’s 50 Most Marketable Athletes enables sports marketers across the globe to make intelligent sponsorship and investment decisions quickly.

Now in its 13th year, this highly anticipated ranking considers the dynamic nature of athlete marketability in the digital age, applying an advanced science that goes beyond vanity metrics to measure which sports stars offer the most value to brands today.

In collaboration with NorthStar, our robust and multi-dimensional methodology has been developed even further, to provide a comprehensive assessment of athlete marketability in the sports industry. We have blended extensive data analysis, advanced social media monitoring, economic valuations, and expert and consumer insights to bring you this definitive list of the Most Marketable Athletes of 2022.


2022 highlights include the highest proportion of female athletes ever, soccer as the most prominent sport, and the ranking also features our youngest-ever athlete. Read on to find out about the athletes who made the list, access our features and analysis, discover key statistics, and get the inside scoop on the most marketable athletes on the planet today.

Extended Top 100 download:
Take a deeper dive into the full list of 50 Most Marketable Athletes, along with the table of scores for the Top 100 athletes by downloading the list today

The 2022 list of the Most Marketable Athletes of 2022 has now been revealed in the latest rankings by SportsPro and NorthStar.

2022 Digital Trends in the Sports Industry

The digital era has seen mobile technologies take center stage; fueling the dramatic rise in direct-to-consumer (D2C) strategies we are witnessing today and the continued trend toward digital consumption. Naturally, this has tested the sports industry currently navigating a saturated technology market, though it also highlights the importance of establishing a digital strategy sooner rather than later.

It’s an exciting time for the industry – albeit challenging. As teams, leagues, and federations attempt to grow their audience reach and meet consumer demand for more mobile-supported content, many organizations are realizing that they don’t have the infrastructure to adopt an efficient digital fan engagement strategy just yet and that their current business model is outdated.

In this report, entitled ‘2022 Digital Trends’, building a data-driven, digital inventory in the age of mobile, we recognize three overarching trends transforming the industry in 2022:

  1. Data driving sport’s digital transformation
  2. Digital content amplifies engagement
  3. Mobile apps unlock new revenue streams